We have two pieces of news from the talk show world today. First, Oprah Winfrey's upcoming OWN network now has a tagline. The tagline is "it's your life ... own it". This tagline is probably better than the proposed one "I have more money than all of you combined and will use it to conquer the world ... MWA HA HA".

In other news, Martha Stewart is following in the steps of Oprah and leaving daytime syndication for a cable deal. Her new show is slated to run on the Hallmark Channel and the network will also run Martha-owned programming after her own show. This can be taken as a sign of the diminishing power of network television as well as the increasing power of Martha Stewart.

The question we must really ask is: if Martha and Oprah combined into one entity that consumed all of daytime television, what would that entity be called? Marah? Optha? The All-Consuming Beast?