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October 24, 2014

CBS Says No to ManCrunch.com Ad

by Andrew Scott, posted Jan 29th 2010 3:45PM
ManCrunch.comManCrunch.com's Super Bowl dreams are officially over.

According to the Live Feed, CBS has punted the site's controversial ad that features two men kissing, claiming that the "creative is not within the Network's Broadcast Standards for Super Bowl Sunday." Additional questions were raised by the network's sales department, which said that it had trouble verifying the site -- an important factor in the payment process.

But while sources cited within the report claim that this may have all been a publicity stunt, ManCrunch.com's Elissa Butcher insists that the commercial was "100 percent serious."ManCrunch.comManCrunch.com's Super Bowl dreams are officially over.

According to the Live Feed, CBS has punted the site's controversial ad that features two men kissing, claiming that the "creative is not within the Network's Broadcast Standards for Super Bowl Sunday." Additional questions were raised by the network's sales department, which said that it had trouble verifying the site -- an important factor in the payment process.

But while sources within the report argue that this was all just a publicity stunt, ManCrunch.com's Elissa Butcher insists that the commercial was "100 percent serious."

"We have the money to pay for it," she said. "If the ad showed a man and woman kissing it would have been accepted. You see ads for erectile dysfunction morning, noon and night, it's discriminatory that they wont show this."

Alonso Duralde, former Arts & Entertainment Editor for The Advocate and editor of the upcoming QueerSighted.com, agrees, based on some of the commercials that CBS has aired during past Super Bowl telecasts.

"CBS seems to have more double standards than it has commercial slots," he told AOL TV exclusively via email. "It turns down 'advocacy' ads from pro-gay churches but then allows Focus on the Family to buy a spot trumpeting its anti-choice message. It turns down an ad from a gay dating site that features a consensual gay kiss, but runs Snickers ads in which a gay kiss is the squeamish joke that leads to a violent and queer-bashing punchline."

"This is why I watch the Puppy Bowl every year instead," he added.

Meanwhile, USA Today is also reporting that CBS has rejected another AD -- this time, from GoDaddy.com. The ad -- featuring Danica Patrick -- profiles an effeminate ex-football player named Lola who launches his own women's lingerie line. Duralde calls the ad "moronic."

"The GoDaddy.com featuring 'Lola' ... is moronic in many ways," he said. "But at least it's consistent with the company's image (although the GoDaddy ads are usually more sexist than sissyphobic) and with the kind of homo-bashing in which previous Super Bowl ads (again, Snickers) reveled."

Watch both commercials below, then tell us: Did CBS make the right call?


ManCrush.com


GoDaddy.com

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