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October 4, 2015

CBS Sports Expects 100 Million Super Bowl Viewers

by John Scott Lewinski, posted Feb 1st 2010 8:30PM
Peyton Manning will lead the Indianapolis Colts into Superbowl 44.CBS expects Sunday's Super Bowl XLIV to be the most watched television program in history. And the network is looking to make a mint on the big game after managing to sell every available ad slot for the broadcast.

The problem is a couple of those ads were sold to odd buyers when you consider that this is supposed to be a massive entertainment event. People are supposed to have fun watching the game they've waited all season to see. It's a reach to ask them to think about heavy socio-political issues.

The network estimates more than 100 million viewers will tune in this weekend when Peyton Manning (right) and the Indianapolis Colts take on Drew Brees and the upset-minded New Orleans Saints. The Saints look to be the sentimental favorite as the city struggles to rebuild from Hurricane Katrina.

Meanwhile, the Colts are playing in their second Super Bowl in the last three years -- having beaten the Chicago Bears in Super Bowl XLI.

As I mentioned, this year's ad sales have earned more than their usual share of controversy as CBS rejected a gay man's dating spot for Mancrunch.com while approving an anti-abortion ad featuring former Florida Gator quarterback and Heisman Trophy winner Tim Tebow thanking his mother for not aborting him. Yikes.

CBS opened themselves up to accusations of a double standard as it seems more appropriate to allow all controversial statement ads -- or to pass on all of them and stick to selling beer and cars. Then again, CBS is in a weird spot as abortion and gay dating ads were previously unheard of for the biggest TV event of the year. If they turn everyone down, they get smacked with censorship claims.

In the end, I say it's just a football game. Keep politics and revolutions out of the mix. Let us enjoy a little football without obsessing on gay rights and abortion.

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The Tebow ad is a pro-life ad.

February 02 2010 at 1:28 PM Report abuse rate up rate down Reply

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