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September 2, 2015

New truTV Show Hyped with Troy Polamalu Super Bowl Ad

by Nick Zaino, posted Feb 1st 2010 9:00PM
Steelers safety Troy Polamalu truTV Super Bowl ad for NFL Full Contact Now that the NFL has moved the Pro Bowl to the week before the big game, the Super Bowl will be the last TV event on the football schedule for the year. During Sunday's game, truTV will hype a new show, called 'NFL Full Contact,' with an ad starring Pittsburgh Steelers safety Troy Polamalu, or, as he is known in the ad, Punxsutawney Polamalu.

In the ad, a mini version of Polamalu (by the magic of green screen, played by Polamalu and wrestler Steve Richardson, a.k.a. Puppet the Psycho Dwarf) gets pulled out of a tree stump and sees his shadow. Thus, six more weeks of football. Meaning, of course, six weeks of 'NFL Full Contact.'
The ad is amusing, and likely to stick in your head as you imagine a herd of mini Polamalus emerging from tree stumps and running wild in your local woods. But releasing the commercial early and trying to make it a viral campaign is an interesting decision. It's got a clear association with the Super Bowl, which might make it a part of the frenzy of coverage leading up to the game (that part seems to be working, or I wouldn't be writing this), but does releasing it early dampen the effect of seeing it on TV during the actual game? Or will people be waiting to see it on the big screen?

As for the show itself, if you're wondering why, with the NFL Network already out there covering the game 24 hours a day, there was a need for another NFL show, truTV seems to have done well to find an uncovered niche. Their show will cover the coverage, showing you the cameramen and producers putting together some of the bigger games from the 2009 NFL schedule, including the kickoff game and the game in London. Plus a six-week run will bring it right up to the 2010 NFL draft, which starts on April 22. That's a traditional down time that the Pro Bowl used to help fill, and just might garner truTV some fans going through massive football withdrawal.

'NFL Full Contact' premieres Monday, February 8 at 10PM EST.

Here's the Polamalu ad:

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