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April 18, 2014

CBS Cuts Another Ad Down to Size, Literally

by Danny Gallagher, posted Feb 2nd 2010 6:29PM
Either CBS' advertising department is run by the biggest whiny fusspot since 'Frasier's' Niles Crane last visited his neighborhood Sizzler or these tough economic times have forced them to take Eric Cartman's "you can't come" business model to heart.

CBS has rejected yet another ad for their Super Bowl broadcast. This time, it's for the upcoming hack 'n slash adventure video game 'Dante's Inferno'. Unlike other controversial ads for GoDaddy.com and ManCrunch.com, this time they only had a problem with the commercial's tagline, "Go to Hell." Instead the ad will air with the tagline "Hell Awaits," which is way more creepy and disturbing since it implies that "Hell" is waiting to come to me instead of vice versa.

Don't watch the following ad if you're disturbed by having to read the word "Hell."

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Jim

Have to agree with KaeDee on this one. Besides, there is big difference between the word "hell" and the phrase "go to hell." It's incendiary, especially after such a graphic depiction.

Was EA really going to run two-minute commercial anyway?

February 02 2010 at 8:17 PM Report abuse rate up rate down Reply
John

What's with all the capitals in the article headings? It's really hard to read

February 02 2010 at 7:10 PM Report abuse rate up rate down Reply
1 reply to John's comment
Joel Keller

It's a more standard style we're adopting, more matching the style of some of our fellow AOL-owned blogs.

February 02 2010 at 11:48 PM Report abuse rate up rate down Reply
Kristen

When you think that families with young children watch the Super Bowl, some circumspection with regards to what ads are aired is a responsible move. It's not like these companies with more cutting edge material - and possibly inappropriate for kids - can't air their spots on cable. There are many ads I don't want my 9 year old to see, at least until he's older! Not only adults watch the Super Bowl, thus advertisments should be appropriate for all ages.

February 02 2010 at 6:56 PM Report abuse rate up rate down Reply
1 reply to Kristen's comment
RobynM

Bikini-laden party-hearty beer ads and ED spots are appropriate for all ages?

February 04 2010 at 1:34 AM Report abuse rate up rate down Reply

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