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The most surreal ad I've ever seen: Letterman, Oprah, and ... Leno?
by Kona Gallagher, posted Feb 7th 2010 8:15PM
The first big Super Bowl shocker came early tonight, in a CBS promo, no less. The Super Bowl is on CBS, so it's no surprise we get a shot of David Letterman on a couch in his Colts jersey, but here's where things get weird: he's at a Super Bowl party with Oprah, and he's complaining about how it's the worst Super Bowl party ever. We then see Jay freakin' Leno, who says that Letterman is only saying that because he's there. Letterman then mocks Leno, and then we see that this whole thing is a promo for 'The Late Show with David Letterman.'
How in the hell did this happen?
I truly believe that there is animosity between Leno and Letterman that started in the first Late Night War and continued into the Second Late Night War. So to not only have these two guys appear in an ad together, but to appear in an ad for 'The Late Show,' while Leno is getting ready to return to 'The Tonight Show' and once again become Letterman's competition, is the strangest thing I've ever seen. I can't even concentrate on the game right now, because this Blew. My. Mind.
The idea isn't completely new-- it's a play off of a 2007 Super Bowl ad featuring Letterman and Oprah on a couch-- but this just takes it to an entirely new and amazing level. By the way, in case you were wondering, the spot was filmed on Letterman's turf: The Ed Sullivan Theater in New York, where he films 'The Late Show.' (UPDATE: Here's the whole story from Bill Carter of the New York Times.)
Here's the 2007 ad:
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