Stouffer's Should Be Doing Product Placement in 'The Middle'
by Allison Waldman, posted Feb 8th 2010 9:00AM
How's this for an odd occurrence of non-product placement? On Wednesday night, during the ABC sitcom block -- actually during 'Modern Family' -- there was a commercial for Stouffer's Family Size dinners. The commercial referred to 'The Middle,' making the case for how positive it is for families to sit down and share a meal together.
It was a great idea for a commercial, but did anybody at Stouffer's realize that with the exception of Thanksgiving, the Hecks don't actually cook dinner? They're usually bringing in bags of take out from a burger joint. You see hamburgers and fries and lots of paper products, but it was only for Turkey Day that anybody actually fixed dinner.
So, here's a thought. Since 'The Middle' does promote the notion that it's a good thing for a family to eat together and talk about their day, why not put a Stouffer's dinner in there and do a positive product placement. At least then it would make sense, don't you think?
And does it even need to be pointed out that considering how rough things are financially for Mike and Frankie, they really shouldn't be buying Burger King or McDonald's every night of the week. Sure, Frankie works and Mike usually has a job, but the Hecks can't afford that stuff and it's really not healthy to be living on a fast food diet. Remember Morgan Spurlock's movie, 'Super Size Me'? That stuff can kill you.
By the way, product placement is a TV fact of life and you have to accept it. The best we can hope for is that it's done well. Stouffer's and 'The Middle' could be a perfect pairing. Surely, Frankie can find Stouffer's in the frozen food section of the Frugal Hoosier, don't you think?