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February 10, 2012
 
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Did Coke Copy Another Ad For Their Super Bowl Spot?

by Bob Sassone, posted Feb 12th 2010 4:01PM

Coca-Cola had a Super Bowl commercial last Sunday titled "Sleepwalker," and it showed a guy getting up in the middle of the night and sleepwalking to a fridge with Coke in it. Now some people are saying they copied an ad for Yotvata (another drink) several years ago.

Here are the two ads, both using the same music, same plot, and even a moon in the background. Coke says they didn't know about the other ad. We report, you decide.

[via AdFreak]

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8 Comments

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Eric H

Is the original commercial copy-written in America? If not then what did coke really do?

February 15 2010 at 11:34 AM Report abuse rate up rate down Reply
DanGarion

Of course that isn't the same exact commerical that was played during the superbowl either, it was much longer...

February 13 2010 at 2:10 PM Report abuse rate up rate down Reply
wulfn1

Someone in Coke's advertising dept was apparently sleeping when sleepwalker was ok'd for release.

February 13 2010 at 9:40 AM Report abuse rate up rate down Reply
Dean

It should be noted that in israel Coke-Cola has a dairy line (Tara), which compete's against Yotvata in that buisness.
Odd!

February 13 2010 at 2:18 AM Report abuse rate up rate down Reply
Joyce N.

There's no denying it COKE! Ripoff!

February 13 2010 at 12:11 AM Report abuse rate up rate down Reply
Barkin

For the record, Yotvata is the name of a company, not the name of a product.

Yotvata is a dairy. (Actually, Yotvata is a kibbutz in Israel that runs a dairy business, if you want to get really specific.) They sell all sorts of dairy products: milk, chocolate milk, yogurt, etc.

This is a commercial for their chocolate milk.

More here: http://en.wikipedia.org/wiki/Yotvata

(Interestingly, in Israel, Yotvata is kind of like Coke. They dominate the dairy business the way Coke dominates the soft drink business. According to Wikipedia, Yotvata produced 62 million liters a year of milk and controlled 63% of the Israeli dairy market in 2008.)

February 12 2010 at 8:08 PM Report abuse rate up rate down Reply
John

busted!

February 12 2010 at 6:56 PM Report abuse rate up rate down Reply
Murphy

A blatant rip-off. Boo Coke!

February 12 2010 at 6:23 PM Report abuse rate up rate down Reply

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