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September 2, 2015

Tracy Morgan and Stevie Wonder Play Punch Dub

by Allison Waldman, posted Feb 14th 2010 9:44AM
VW_logo_blue_silverThere was a commercial for Volkswagen that aired during Super Bowl Sunday last week, but it didn't make Kona's best of the best. Still, having seen it a couple of time since, perhaps it should have been. Do you remember it? It's based on a game called punch dub, and every time a person sees a Volkswagen before the other person, they get to punch their partner and call out the color of the car.

I had some friends who played a car game like this, punching each other each time one saw a vehicle with one light not working. They called it pediddle. Ridiculous name, but then punch dub is just as silly. But it's real. And that's a big part of why this commercial is so good. You can relate to it. Everyone can play. There's the kid with his grandfather. The two Amish folk. The drunk guys in the limo.

If you haven't seen it yet, take a look... and watch till the very, very end for the celebrity appearance of '30 Rock's' Tracy Morgan and superstar Stevie Wonder. This capper makes this commercial practically perfect. Watch:

How funny is that? "How'd you do that?" How indeed. There's something very scatological about Stevie Wonder besting Tracy Morgan at identifying VWs -- by color yet! Then there's the fact that Stevie is in on the joke and has fun with it, even though he's blind and always has been. Tracy even exacerbates the joke by waving his hand in front of Stevie's face.

Great, great commercial. Not just because it's funny, but because it's been drummed into my head that it's a VW commercial and punch dub is forever associated with that silly game now.

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