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October 24, 2014

CW Renews 'Gossip Girl,' 'Vampire Diaries' and More

by Scott Harris, posted Feb 16th 2010 2:45PM
The undead will be breathing new life into the CW lineup for another year, as the network announced today that it has renewed 'The Vampire Diaries' for a second season.

According to the Hollywood Reporter, 'Vampire Diaries' is just one of several top performers for the youthful network that has been given an early renewal. Joining 'Dairies' for another go-round will be '90210,' 'Gossip Girl,' 'Supernatural' and 'America's Next Top Model,' which has yet to even premiere this season (its 14th cycle debuts on Mar.10).

The renewal of 'Vampire Diaries,' while earlier than usual, comes as no surprise, as the freshman hit has quickly established itself as the network's top performer, averaging 4.6 million viewers. And those strong numbers carried over to 'Supernatural,' which benefited from 'Vampire''s lead-in to post strong gains in the key 18-34 demographic over last year.The undead will be breathing new life into the CW lineup for another year, as the network announced today that it has renewed 'The Vampire Diaries' for a second season.

According to the Hollywood Reporter, 'Vampire Diaries' is just one of several top performers for the youthful network that has been given an early renewal. Joining 'Dairies' for another go-round will be '90210,' 'Gossip Girl,' 'Supernatural' and 'America's Next Top Model,' which has yet to even premiere this season (its 14th cycle debuts on Mar.10).

The renewal of 'Vampire Diaries,' while earlier than usual, comes as no surprise, as the freshman hit has quickly established itself as the network's top performer, averaging 4.6 million viewers. And those strong numbers carried over to 'Supernatural,' which benefited from its 'Vampire's' lead-in to post strong gains in the key 18-34 demographic over last year.

More noteworthy are the shows that were absent from the CW's list, including the struggling 'Melrose Place' revamp and the long-in-the-tooth Superman showcase 'Smallville,' though the latter is expected to eventually be picked up for a 10th season once contract issues are ironed out. Also among the missing: 'One Tree Hill' and 'Life UneXpected,' which have less sanguine chances.

The biggest surprise, though, may be the return of 'Supernatural,' as series creator Eric Kripke has been hinting in interviews for months that its current fifth season would likely be the last for the franchise. What led to this about face is unknown, but if there's one thing we've learned by watching The CW's lineup of vampires, demons and supervillians, it's to always expect the unexpected.

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