Everyone seems to be putting a lot of money into online video: Hulu, Epix (from Paramount, MGM, and Lionsgate), and our own SlashControl, to name a few. It's the future! Now another company is getting into the web act, HBO (or Home Box Office, which no one calls it anymore). They have a new service coming up with the catchy name HBO GO (unlike the other video sites you will only be able to access HBO's stuff).

Ben Parr at Mashable makes a good point when he says that if GO only goes to HBO subscribers and no one else, it's only going to be a niche thing. He suggests that HBO open some parts of it to everyone (with advertising) and then have other features and videos that are only available to HBO subscribers.

This has actually been in the works for a while. We first reported on it back in 2006.

[via Pop Candy]