The MTV awards did it a few years back with DJ AM as intro and outro beds for the commercials - so you only would hear about 30 seconds of it on each side. I believe that artists sang along to it as well.

I think it's lame that Madden, who is more a celebrity guest DJ that does it as a hobby, is doing this, rather than someone that actually a full-time, working DJ. I don't think many people knew about DJ AM (outside of his dating Nicole Richie) until the MTV gig. I would think it would have been nice to have an *actual* DJ doing the DJ thing - even if it were someone like Samantha Ronson (who I despise). Believe it or not, Tommy Lee (yes, THAT Tommy Lee), is probably more qualified....

And not even a good DJ at that - huge mistake. The only good thing about seeing Madden DJ would be throwing empty bottles at his head.

I would assume it's for the commercial breaks?