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October 25, 2014

Viacom to Pull 'Colbert,' 'Daily Show' From Hulu

by Leonard Jacobs, posted Mar 3rd 2010 10:18AM
And now for some not-so-funny news: On Mar. 10, Comedy Central will bid sayonara to Hulu, meaning it will no longer provide episodes of 'The Daily Show with Jon Stewart' or 'The Colbert Report' on its site.

According to Variety, Comedy Central owner, Viacom, has concluded that not enough revenue is being generated through the commercial-supported site. Hulu is a joint venture of three media giants: News Corp., NBC Universal and Disney.

In a statement, however, Comedy Central was careful not to diss Hulu, calling its 21-month relationship "a great experience." Writing on Hulu's blog, Andy Forssell, senior VP for content and distribution, said Comedy Central had been vital to its growth, citing "increasing revenue per view as advertisers voted with their budgets to take advantage of innovative ad formats and very strong advertising effectiveness."And now for some not-so-funny news: On Mar. 10, Comedy Central will bid sayonara to Hulu, meaning it will no longer provide episodes of 'The Daily Show with Jon Stewart' or 'The Colbert Report' on its site.

According to Variety, Comedy Central owner, Viacom, has concluded that not enough revenue is being generated through the commercial-supported site. Hulu is a joint venture of three media giants: News Corp., NBC Universal and Disney.

In a statement, however, Comedy Central was careful not to diss Hulu, calling its 21-month relationship "a great experience." Writing on Hulu's blog, Andy Forssell, senior VP for content and distribution, said Comedy Central had been vital to its growth, citing "increasing revenue per view as advertisers voted with their budgets to take advantage of innovative ad formats and very strong advertising effectiveness."

Still, starting at midnight on Mar. 10, streaming episodes of 'The Daily Show' and 'Colbert' will appear on the shows' respective websites, TheDailyShow.com and ColbertNation.com, with the expected monetizing of traffic to soon follow. Hulu users will also be directed to those sites as well.

While the disappearance of two of Hulu's most popular shows is a bitter pill to swallow, Forssell suggested there could be deals for other Comedy Central shows in the future.

Someday, one might be 'Workaholics,' a half-hour scripted show given a series order by Comedy Central, according to the Hollywood Reporter. 'Workaholics,' which began as a series of webisodes, focuses on a triumvirate of telemarketers for whom phone sales isn't their true calling. Starring Blake Anderson, Anders Holm and Adam Devine of Mail Order Comedy, the series order goes to Avalon Television and Gigapix Studios, which is co-executive producing with Mail Order Comedy and 5th Year.

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