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August 30, 2015

NBC Ratings Still Good After Olympics

by Danny Gallagher, posted Mar 8th 2010 8:00PM
The NBC logoSure the wall-to-wall Winter Olympics left a lot of people wondering why they should give half-a-crap about ice dancing, but NBC has bounced back with its post-Olympic lineup.

NBC's two new prime time series, 'Parenthood' and 'The Marriage Ref,' won the ratings game against their competitors, and even Jay Leno's triumphant return to 'The Tonight Show' beat David Letterman's 'Late Show.'

Of course, this is just the premiere week for these shows and it's not known if they can retain the numbers that have helped them back into first place for the first time in a good long while. At least the executives can breathe a little easier and Jeff Zucker can rest assured that he won't be losing his job anytime soon as opposed to maybe losing his job by some kind of divine intervention.

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Leno is likely to remain #1, even if he experiences a few more drops in ratings. No one seems to realize that he averaged the same kind of viewership (that he'd enjoyed on the Tonight Show) when he was at 10pm. It wasn't enough to be competitive in primetime, but it was enough to show that his audience was still tuning in. And they've apparently followed him back to late night.

Conan's problem is that he had trouble maintaining his own Late Night audience. Most of those fans complained that he had watered down his style too much for 11:35. It's why he started dropping like a stone his very first week at the Tonight Show.

By comparison, Leno held extremely well his first week back. If he'd only been getting viewers out of curiosity, we would've seen some MUCH sharper drops last week. He even posted some very strong ratings on Friday- a day when just about everyone is way down.

March 09 2010 at 12:59 AM Report abuse rate up rate down Reply

Ahhh Danny boy you and the and the rest of your fanclub might refuse to believe it but, Leno always did better than Letterman. This new "phenomenon" is not because of the Olympics.

March 08 2010 at 9:03 PM Report abuse rate up rate down Reply
2 replies to Viv's comment

True story.

March 08 2010 at 10:14 PM Report abuse rate up rate down Reply

You are right Leno always beat Letterman. Well except the first 2 years against Letterman. Because we are all willing to forgive Leno for those years building an audience as well as giving any future Tonight Show host that same chance. Oh wait...

March 09 2010 at 12:02 AM Report abuse rate up rate down Reply

Zucker should have been fired long ago. A lot of things should have already happened with the NBC properties to get them off the bottom of the pile but they are apparently willing to provide, mediocre at best, programming, news and entertainment.

I hope Parenthood improves. I love the actors on that show, but the writing was horrible and the stories were contrived.

The Marriage Ref has potential as long as the celebs are as interesting and funny as, say, Tina Fey and Eva Longoria were. It's mindless and worth another look but I doubt I'll be sticking with it.

Parenthood and The Marriage Ref are the first NBC shows I've watched in years. Probably since Boomtown got yanked. Remember that? I got pulled into them by the Olympics. My guess is I'll be heading back to cable to watch Justified, The Pacific and In Plain Sight over the next few weeks and stop watching NBC. I don't watch anything on CBS either actually. And ABC only gets my eyeballs for Cougar and Modern Family.

March 08 2010 at 8:48 PM Report abuse rate up rate down Reply

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