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Chef Bobby Flay Cooks Up NBC Restaurant Show

by Allison Waldman, posted Mar 14th 2010 11:19AM
bobby_flay_grill_smilingNBC is determined to get a piece of the delicious pie that's known and cooking television. While Food Network would seem to be the destination of choice for all things culinary, Bravo's had successes with 'Top Chef' and 'Top Chef Masters,' so NBC is enlisting those producers to cook up something foodie for its network that'll actually succeed. NBC has hired chef Bobby Flay to top line 'America's Next Great Restaurant,' a new food competition show to air next season.

Bobby Flay's
already one of the most prolific stars at Food Network. He's on 'Iron Chef' as one of America's iron chefs, he's a judge on 'The Next Food Network Star,' and hosts (or has hosted) 'Throwdown,' 'Boy Meets Grill' and 'Grill It.' You would think he's busy enough with FN -- as well as four restaurants of his own -- but the lure of NBC has clearly gotten to him. This new show, formerly called 'United Plates of America' will likely get a major promotion by NBC.

Why? Well, it's there third crack at a restaurant show and you might say it's do or die time for them. That's why Bobby Flay's attached, as well as producers Dan Cutforth and Jane Lipsitz, who run Magical Elves, the same company that does the 'Top Chef' shows.

After striking out with 'The Restaurant' with hotty chef Rocco DiSpirito in 2003, and last spring's 'The Chopping Block' with European uber-snobby chef Marco Pierre White, NBC is determined to make this new program work. Will good-guy Bobby be the key to getting foodies to tune in to NBC?

The premise is that there will be a five person panel, Flay and four other restaurant and business leaders, to find an aspiring chef or restaurant owner in need of help. They assist in launching a new establishment. Flay is involved as not only a judge, but an investor and mentor the the competitors.

Will the third time be the charm for NBC? What do you think?

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empanadachef.com

when are you going to check out concepts in south florida
i like to be part of that!!!

March 20 2010 at 5:53 PM Report abuse rate up rate down Reply
Jimmy_MO

Interesting. I wonder if Food Network will get a piece of the action? They pretty much require their chefs to give them a piece of any promotion they do, whether that be books, knives, or appearances. It's part of the reason Emeril Lagasse left the network.

March 14 2010 at 2:00 PM Report abuse rate up rate down Reply

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