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June 19, 2013

NBC Renews 'Days of Our Lives'

by Allison Waldman, posted Mar 20th 2010 11:02AM

days_of_our_lives_logo_hourglass_nbcIf you been keeping track of the daytime ratings, you probably noticed that 'Days of Our Lives' has been on an upswing. NBC noticed. In fact, after a shaky year in which the threat of cancellation hung over their necks like the Sword of Damocles, 'Days of Our Lives' has been renewed for another year.

That means that this November, NBC and 'Days' will be able to celebrate 45 years on the air. In making the announcement, Marc Graboff, Chairman, NBC Entertainment and Universal Media Studios, said, "'Days of our Lives' continues to be a favorite of the daytime audience and we are thrilled to keep it going through its 45th season. 'Days' has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively."

That's because they've trimmed their sails by axing higher priced talent like Deidre Hall and Drake Hogestyn, as well as attracting new viewers with younger characters blending with some older, familiar faces. 'Days' still doesn't have the zest it once did, the romances are hardly the sweeping epics of years past, but for daytime intrigue and pretty faces, it's succeeding.

The fact that NBC has committed to another season is a victory given the current state of the soaps. CBS's 'As the World Turns' will be gone in September and 'One Life to Live' continues to teeter on the brink at ABC, no matter what they say to the contrary. As NBC's last remaining daytime drama, 'Days' should be safe for more than just this year. It should be good till the 50th anniversary.

By the way, that 45th anniversary will be official on Monday, November 8.

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cgaysmith14

I'm thrilled Days has been renewed for another year; although I do agree the Bo/Hope fiasco was ridiculous along with the old gal who came back who is Melanie's mother. Don't get me wrong I like her but she just isn't right for the Bo/Hope relationship. They just need to let Bo/Hope do the mysterious things they used to do and it's time for Cierra to grow up! (Although the little one is beautiful) Bo was never supposed to be Melanie's father was she? I think the below comment has it mixed up a little. I'm glad that Marlena and Black are gone, they were getting boring. The Rafe thing is too much like John Black losing his memory, need a new story line. And can't Samie and Rafe be happy and get in trouble together? I am actually enjoying the Demera (sp?) family with EJ/Dad/Wife/Nicole needs to stay and I don't like the EJ/sister thing going on.....stupid. My thoughts....I'll keep watching and say "OMG" when I'm tired of it. Love the fact that I can watch on Direct TV each evening at 9:00 PM Mtn. Time.

April 14 2011 at 6:41 PM Report abuse rate up rate down Reply
Joseph hays

I quit watching when they wrote.Drake and Deidra off.And broke up Bo& hope.And not fond of the story line of hope turning into devious
dreadful person.Think the writers have forgotten some there own storylines.And don't even get me started on Sammie and Ej,or Ej and Arianna.Then the Melanie being daniels daughther and not Bo's is totally bogus.After she ran over and killed Bo and hopes child.

June 11 2010 at 2:45 AM Report abuse rate up rate down Reply
Donna MCLarty

I know that many people will celebrate the renewal of "Days" and am surprised that there are no comments. This is the only soap that I ever watch and as far as I know I share this trait with many people. I have to admit that I miss some of the characters that have been released!

April 26 2010 at 12:50 PM Report abuse rate up rate down Reply

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