Jay Leno Continues to Lose in the Court of Public Opinion
by Kona Gallagher, posted Apr 4th 2010 4:43PM
About a year ago, Jay Leno traveled to Michigan to do a show for unemployed auto workers. It got him some good PR, and I'm sure the folks in attendance enjoyed themselves. It was a pretty positive experience all around. Since then, very little has gone right for Leno PR-wise, and now, a year later, he's even screwing things up in the Wolverine State.
In March of '09, Jaws Jumbo Burgers, a burger joint in Farmington Hills, Michigan, made a "Thank You Jay Leno" burger as a way to thank the late night host for doing those free shows. They offered Leno an all-expense-paid trip back to Michigan to try the burger out, but they never heard back from him.
They sent him emails, hand delivered packages, took out an ad in a newspaper; still nothing. They even started a blog,documenting the process of trying to get Jay to acknowledge them, but it was still radio silence. So now Jaws Jumbo Burgers is about to defect to Team CoCo.
Jaws has said that if they don't hear from Jay Leno by April 15, that they're going to ditch the Leno burger and replace it with the "We Miss You Conan O'Brien" burger. They will then offer O'Brien an all-expense paid trip to Michigan in order to try the dish named after him.
Granted, this is blatant opportunism on the part of Jaws Jumbo Burgers. They want to get their name out there, so they've started a mission with the express purpose of attaching themselves to a big name in order to do just that.
I'm not saying that Leno actually owes these guys anything, but come on. Leno may have his desk back, but he still has a long way to go in order to get the majority of the public back in his court.
He's a busy dude, but he managed to find time to fly across the country to do a commercial with Letterman, so how hard would it really be to fly to Michigan and eat a damn burger? He would be a local hero there, he'd garner national attention, and folks may actually start seeing him again as the nice guy he keeps on purporting to be.
For a little effort on his part, he could have helped out a restaurant, a town, and himself. Instead, he decided to concede yet another battle to Team CoCo. Way to go, Jay.