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April 23, 2014

America Ferrera Bringing Interactive Telenovela to MTV

by Sharon Knolle, posted Apr 12th 2010 12:40PM
America Ferrera's star-making role on 'Ugly Betty' -- which has its series finale this Wednesday (10PM on ABC) -- was inspired by one of the world's most-popular telenovelas. Now, the Wrap is reporting that Ferrera will follow 'Betty' with another telenovela -- this time, on MTV.

'Pedro and Maria' will be the cable network's first telenovela, and its first truly interactive scripted series that will allow viewers to vote via Facebook and Twitter on the storyline. Ferrera is developing the bilingual Romeo and Juliet-esque series alongside Tony winner Quiara Alegria Hudes ('In the Heights').America Ferrera's star-making role on 'Ugly Betty' -- which has its series finale this Wednesday (10PM on ABC) -- was inspired by one of the world's most-popular telenovelas. Now, the Wrap is reporting that Ferrera will follow 'Betty' with another telenovela -- this time, on MTV.

'Pedro and Maria' will be the cable network's first telenovela, and its first truly interactive scripted series that will allow viewers to vote via Facebook and Twitter on the storyline. Ferrera is developing the bilingual Romeo and Juliet-esque series alongside Tony winner Quiara Alegria Hudes ('In the Heights').

Is this the TV wave of the future? Former NBC head Ben Silverman, who is producing through his new company Electus, thinks so. "America Ferrera, MTV and [sponsor Procter and Gamble] are leading this charge alongside us with a groundbreaking new interactive platform that allows us to tap into this growing and important demographic," he said.

The project, which was announced this morning, is one of the first big scripted series to be spotlighted by MTV since David Janollari took over as head of scripted development for MTV. Janollari said that 'Pedro and Maria' offers MTV a creative "trifecta," adding, "the Latino population is an under-represented and under-served segment of the audience. I am excited to help bring this relevant show to MTV."

At this stage, the show is only in development and has not officially been greenlit, according to the report.


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