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October 25, 2014

VH1 Examines the World of 'Football Wives'

by Scott Harris, posted Apr 15th 2010 10:15AM
Football WivesThis is a golden age for American sports fans. Dozens of cable networks bring every game from every conceivable league into our homes, while an even greater number of Web sites stream real time data to computers, phones and iPads to ensure that every possible statistic is available for number crunchers, fantasy owners and sabermetricians. But while the media coverage of sports seems infinite, there's only a finite number of events for them to cover, which may explain why enterprising outlets like VH1 are turning to a new field for their entertainment: sports wives.

Yes, according to Variety, the channel once known as Video Hits One is again embracing the world of reality celebutainment, this time with 'Football Wives.' The new series, which will follow the trials and hardships of a group of women married to NFL superstars, has been given a green light to the tune of an eight-episode order.Football WivesThis is a golden age for American sports fans. Dozens of cable networks bring every game from every conceivable league into our homes, while an even greater number of Web sites stream real time data to computers, phones and iPads to ensure that every possible statistic is available for number crunchers, fantasy owners and sabermetricians. But while the media coverage of sports seems infinite, there's only a finite number of events for them to cover, which may explain why enterprising outlets like VH1 are turning to a new field for their entertainment: sports wives.

Yes, according to Variety, the channel once known as Video Hits One is again embracing the world of reality celebutainment, this time with 'Football Wives.' The new series, which will follow the trials and hardships of a group of women married to NFL superstars, has been given a green light to the tune of an eight-episode order.

This follows on the heels of the successful debut of VH1's sister series, 'Basketball Wives,' which is exactly what you would imagine, only with Shaquille O'Neal. The Big Aristotle, who is a participant and producer on the series, helped drive Sunday's series premiere to a .9 rating in the key 18-49 demographic, with 1.6 million viewers overall.

Considering football has become the nation's leading sports obsession, then, an NFL versions would seem to be a no-brainer for the network, the only obvious drawback being possible confusion among viewers with the scripted ABC flop 'Football Wives.' That stinkeroo, which earned quick cancellation back in 2007, was itself a remake of the British show 'Footballers Wives,' which was actually about soccer.

Assuming fans can figure out which version of the show VH1 is airing, though, things look good for the network. And if it becomes a hit, well, who knows? Maybe the next fantasy sports boom will be leagues drafting the reality star wives of athletes instead of the players themselves.

Now that sounds like fun.

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