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October 25, 2014

VH1 Unleashes 44 New Shows

by Scott Harris, posted Apr 19th 2010 10:15AM
As networks prepare for the annual ritual of industry upfronts, in which they present to advertisers their plans for the next year, television fans are used to receiving little teases of what to expect -- this network is going to debut a new drama, that network is going to do a sitcom and somewhere, someone is filming Sarah Palin. For the most part, though, there are few surprises as networks bring back their top earning shows year after year.

And then there's VH1.

According to the Hollywood Reporter, VH1 has decided to flush its system by introducing a whopping 44 new shows over the next year, including new series devoted to celebrity, the reality genre and, yes, even music. Perhaps the biggest shocker: To make room for these new endeavors, the network is canning the Blank of 'Love' line of reality hookup shows that has defined the network for the past half decade.
As networks prepare for the annual ritual of industry upfronts, in which they present to advertisers their plans for the next year, television fans are used to receiving little teases of what to expect -- this network is going to debut a new drama, that network is going to do a sitcom and somewhere, someone is filming Sarah Palin. For the most part, though, there are few surprises as networks bring back their top earning shows year after year.

And then there's VH1.

According to the Hollywood Reporter, VH1 has decided to flush its system by introducing a whopping 44 new shows over the next year, including new series devoted to celebrity, the reality genre and, yes, even music. Perhaps the biggest shocker: To make room for these new endeavors, the network is canning the Blank of 'Love' line of reality hookup shows that has defined the network for the past half decade.

"As much as they've enjoyed the 'Love' franchise, our audience was getting a little fatigued by all those manufactured reality shows," explained Tom Calderone, president of VH1. "They want more authenticity in their reality, which isn't to say that it can't be comedic and light."

Providing that authenticity will be new shows such as 'What Chilli Wants,' starring TLC singer Rozonda "Chilli" Thomas, which debuted earlier this month to solid numbers despite a less sensational tone. Also dropping soon are more "comedic and light" reality shows such as 'You're Cut Off!,' a rehab show for ingenues, and 'Money Hungry,' in which fat people bet $10,000 that they can lose weight.

If those ideas don't sound like quite as big a departure from the current lineup as Calderone might have suggested, don't lose heart, as roughly 40 percent of the new schedule will be dedicated to music. And that includes the return of two of VH1's cornerstone franchises, 'Behind the Music' and 'Storytellers,' both of which will debut new Christina Aguilera episodes on Jun. 13.

The "video" half of Video Hits One is back. Whether or not their new strategy brings the hits as well, though, remains to be seen.

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