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October 26, 2014

Daytime Emmys Head to Vegas, CBS

by Scott Harris, posted Apr 23rd 2010 3:09PM
It's one of the most sacred and ironclad truisms of the American way of life: What happens in Vegas, stays in Vegas. But now a challenge to that fundamental right is being launched from one of the most unlikely sources: the Daytime Emmys.

Yes, according to a press release from CBS, the Daytime Emmys are heading to Las Vegas later this year for its 37th annual ceremony. And despite sloganizing by the Nevada tourism board, the awards will be televised, meaning that just this once, what happens in Vegas will in fact be broadcast nationally.It's one of the most sacred and ironclad truisms of the American way of life: What happens in Vegas, stays in Vegas. But now a challenge to that fundamental right is being launched from one of the most unlikely sources: the Daytime Emmys.

Yes, according to a press release from CBS, the Daytime Emmys are heading to Las Vegas later this year for its 37th annual ceremony. And despite sloganizing by the Nevada tourism board, the awards will be televised, meaning that just this once, what happens in Vegas will in fact be broadcast nationally.

And that broadcast will be returning to CBS after a one year detour to the CW. "The Daytime Emmy Awards are one of the cornerstones of our business and we are thrilled to be back on CBS," said Herb Granath, Chairman of the National Academy of Television Arts & Sciences, the folks who dole out the trophies. "Last year's show was one of the most entertaining events in our history, and this year's Las Vegas-based broadcast promises to be even more exciting."

Last year, the Daytime Emmys were dominated by ABC and PBS, which combined for 33 awards, nearly as many as the rest of the field combined. NBC, meanwhile, proved that its programming woes aren't restricted to primetime and late night, as the struggling network managed just four Emmys, half the amount earned by Nickelodeon and only one more than the Food Network.

On the ratings side, the CW telecast averaged under 3 million viewers, a record low for the ceremony.

In a bit of irony perhaps lost on the show's producers, this year the awards will be broadcast in primetime on Sun., June 27, starting at 9PM ET.

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Ted Newkirk

The move makes lots of sense. Everything from the Academy Of Country Music Awards, NASCAR and NHL post-season awards, Miss USA and other similar events have made a nice splash by holding the event in Las Vegas.

The fans get the feeling that they can actually get involved (and plan a trip around it). Las Vegas is much cheaper to visit than Los Angeles or New York City for most people, and the Las Vegas area generally really embraces and plays up awards shows held here.

Ted Newkirk
Managing Editor
http://www.AccessVegas.com

May 08 2010 at 5:27 PM Report abuse rate up rate down Reply

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