Why a MAD Magazine Show Could Work
Whenever MAD Magazine crops up in a conversation with someone under the age of 20, their mind immediately jumps to 'MADtv.' That's when my mind blows a fuel cell and launches into a death spiral. Back in the late '90s when the Fox sketch show hit the airwaves, my brain almost exploded at the thought of a MAD Magazine TV show. I read the magazine cover to cover and kept a stack of them in my bookcase until the covers withered away with time. I thumbed through each issue for my favorite writers and artists like Dick DeBartolo, Mort Drucker and Frank Jacobs. I didn't date much.
The final product left me very disappointed. Now, it has another chance to be something better. DC Comics has announced they are developing an animated sketch show for Cartoon Network that's centered around more than just the magazine's brand.
Taking such a storied humor and comedy institution to television is bound to have its pitfalls, but their odds are better than average that this latest commodity could be turned into something that doesn't suck. Here's why...
• The MAD style still works
Sure the magazine itself has seen more successful times. The circulation might be down, their yearly number of issues might have been reduced and they are taking advertisements for the first time in their 60-plus year history, but the style and soul of the magazine is alive and thriving. Anyone who tried sneaking a glance of the magazine out of the watchful eye of their humorless parents knows its attitude questions everything popular, political and otherwise by not taking any of it seriously. Shows like 'The Daily Show' and 'The Colbert Report' have carried on that tradition, but a show running on a style as fuel won't be restrained by the confines of its format or formula.
• The writers have MAD to thank for their careers
Ask any starving comedy writer where they learned they wanted to be a professional comedy writer and one out of four will tell you they have MAD to thank (their parents, however, demand an apology). Any writer worth his weight in jokes written on bar napkins will not only treat the show with reverence and respect, but give it new twists to turn it on a whole new generation of future wisenheimers and snappy answer spouting chowderheads... YOU CLOD!
• MAD is still a hot commodity
Younger generations might forget how to read. The public might become complacent zombies who are easily swayed by shiny objects and tasty snack treats. Jenna Elfman may keep getting sitcom deals. But the MAD brand will never die. It has developed features and faces that have become cultural icons like "Spy vs. Spy," the Fold-In and Alfred E. Neuman.
It's also not the first time someone has tried to turn the magazine into a TV show.
• It can't be any worse than 'MADtv'
It's just simple math. In order for a show that's actually based on MAD Magazine to suck worse than a show that kinda-sorta-never really was based on MAD Magazine, it would have to be produced by sub-human monkeys without enough neurons to figure out the difference between a banana and a stick of dynamite that's painted yellow in order to make it look like a banana. In other words, at least this latest attempt isn't being handled by Fox.

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