Home Television Viewing at an All-Time High
by Rich Keller, posted May 3rd 2010 2:27PM
There's good news for a television industry that's supposedly been dying since the 1950s. Despite the fact we can view videos on our desktops, laptops, iPads, iPhones, smart phones, and above the urinal at the airport, most TV watching is still done at home. And, it's running at an all-time high.According to recent tracking by the Nielsen rating service, the amount of television watching per viewer has increased from 4.86 hours per day in 2007 to 5.13 hours. Per household, the total amount of time viewers stare at the flat-screen is a whopping eight hours.
In total, a humongous 44 billion hours of television is watched per month! Compare this to the measly seven minutes of streaming video watched on laptops and portable devices, and you can still see TV is king.
That's not to say that this can't all change. With the advent of the iPad, the amount of portable viewing could increase substantially. What could also help is Hulu's plan for a subscriber-paid, premium service that would eliminate commercials from the site's vast array of programs. The lure of commercial-free programming may just move more people to the Interweb in the near future.
Where (and how) do you watch television?

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