ABC Soaps Get the Mash-Up Treatment
by Allison Waldman, posted May 10th 2010 8:23PM
Maybe it's 'Glee' fever, that need to mash-up two different elements and see what you come up with, because ABC has decided blend the best from 'General Hospital,' 'All My Children' and 'One Life to Live' to see how it might look. The network has created 10 webisodes from ABC Daytime shows as a clever way to match different characters from each soap to see what they'd be like interacting with each other. So, if you ever wondered what Luke Spencer might have to say to Viki Lord Buchanan Banks, check out the upcoming 'GH'/'OLTL' webisode starring Anthony Geary and Erika Slezak!
The idea is not just to have fun, although many soap fans will see it that way. No, this is TV marketing at its best ... assuming it helps pump up the ratings.
According to Adam Rockmore, senior vice president marketing at ABC Daytime and SOAPnet, "We are always looking for ways to drive deeper viewer engagement with our fans. These webisodes are a fun way to answer a long-standing fan question about what would happen in a soap mash-up."
In addition to Luke and Viki -- which should be very cool considering Viki's such a lady and Luke is such a rogue -- there'll be nine other mash-ups: 'AMC's' Erica Kane (Susan Lucci) and 'GH's' Sonny Corinthos (Maurice Benard); 'AMC's' Ryan Lavery (Cameron Mathison) and 'GH's' Carly Jacks (Laura Wright); 'AMC's' Greenlee Smythe (Rebecca Budig) and 'GH's' Jason Morgan (Steve Burton); 'OLTL's' John McBain (Michael Easton) and 'GH's' Sam McCall (Kelly Monaco); 'OLTL's' Todd Manning (Trevor St. John) and 'GH's' Damian Spinelli (Bradford Anderson); 'AMC's' Angie and Jesse Hubbard (Debbi Morgan and Darnell Williams) and 'OLTL's' Starr Manning (Kristen Alderson); 'OLTL's' Blair Cramer (Kassie DePaiva) and 'AMC's' Tad Martin (Michael E. Knight); 'OLTL's' Tess (Bree Williamson) and 'GH's' Dante Falconeri (Dominic Zamprogna); 'GH's' Maxie Jones (Kirsten Storms) and 'OLTL's' Rex Balsom (John-Paul Lavoisier).
The webisodes are being taped this month and will air on abc.com and soapnet.com (and in shorter form on ABC and SOAPnet) beginning in July.
