'Sesame Street' Has Best Ratings Since 2007
Children's television is different than it was four decades ago. Instead of only a few hours of programming a day, children now have the option of watching their favorite shows 24 hours a day, seven days a week through a variety of kids' only networks as well as On Demand video services. With so many choices, it's amazing that older shows, like the long-running 'Sesame Street,' can still draw the attention of little folks. Yet, the four-decade-old program is still going strong -- so strong, in fact, that the show has garnered its highest ratings in years.
According to the Hollywood Reporter, 'Sesame Street' has reported a 60 percent increase in viewership, with a double-digit increase among 3-4 year olds from last year. The show is averaging a 3.5 rating for its core demo of 2-5 year olds, compared to last year's 2.2 rating. According to Sesame Workshop, the non-profit organization behind the show, these are the best ratings the show has earned since 2007.
Sesame Workshop cites the show's recent format changes as the reason for the ratings jump. The reformatted 40th season featured a new opening and a new Muppet, Murray the Monster, handling hosting gigs for four interlocking segments of the show, including the very popular show-within-a-show, 'Elmo's World.'
No word if the format will remain when the show returns for its 41st season later this year.

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