Here's some casting scoop that's bound to get keyboards clicking: The Ausiello Files is reporting that, after months of negotiations, HBO has managed to score Oscar winner Diane Keaton for the titular role in its new comedy pilot 'Tilda.'

No, it's not a biopic of Tilda Swinton -- the half-hour comedy centers on a powerful and notorious entertainment blogger, a character who may or may not be loosely based on fearsome online journalist Nikki Finke (of Deadline Hollywood fame).

And if that casting coup wasn't enough, word is that 'Juno' star Ellen Page has also been tapped to play Carolyn, Tilda's morally conflicted creative assistant and the journalist's new protégé -- we're seeing shades of 'Damages' with a comedic touch in this concept, and we kinda like it.

Bill Condon, director of 'Dreamgirls' and the upcoming 'Twilight: Breaking Dawn' adaptation, is serving as executive producer with an eye to direct the pilot, and wrote the script along with 'Tell Me You Love Me' creator and fellow exec-producer Cynthia Mort.

The pilot is set to begin filming in New York next month. Page can next be spotted in Christopher Nolan's badass psychological thriller 'Inception' alongside Leonardo DiCaprio, while Keaton will star in 'Morning Glory' from J. J. Abrams' production company, Bad Robot. (View the trailer here.)