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Ratings Race: CBS Premieres 'The Bridge' And Nobody Notices
by Jason Hughes, posted Jul 11th 2010 7:00PM
It's hard to imagine what CBS (0.6/3, 3.9 million) was thinking in premiering 'The Bridge' on a Saturday night in the summer. The Canadian co-production is just the latest in a series of ventures that haven't borne fruit in the US, in many cases because of odd scheduling like this.As expected, 'The Bridge' performed terribly in a two-hour block for CBS. Fox (1.4/4, 4.28 million) skated to its typical Saturday victory, while NBC (0.6/2, 3.06 million) hung in there with repeats. ABC (0.5/2, 2.2 million), on the other hand, skipped out on giving 'Eastwick' fans their last two episodes so they could bomb horribly with repeats of two of their struggling summer shows. Should have given the witches their due, ABC.
8PM
Was CBS hoping Canada wasn't aware of the Saturday wasteland situation on American television? Why invest money in something you're just throwing away, or might as well be? Unsurprisingly, the premiere episode of 'The Bridge' (0.5/2, 2.98 million) did horribly, tying with a repeat of NBC's made-for-TV-movie/back-door-pilot 'Secrets of the Mountain' (0.5/2, 2.9 million) in the 18-49 demo.
ABC fared better with a repeat of 'America's Funniest Home Videos' (0.8/3, 3.36 million), and Fox breezed to an hourly win with their typical 'Cops' (1.3/6, 3.88 million) block. Even better, FOX rebounded 30 percent in the demo from the holiday weekend.
9PM
It was Fox again with 'America's Most Wanted' (1.6/6, 4.69 million) taking the nightly crown in the demo, bouncing up 30 percent in viewers and 44 percent in the demo from last week. CBS was even in the demo with a second episode of 'The Bridge' (0.5/2, 3.51 million), but it did eke up 15 percent in total viewers.
NBC managed to avoid last place with the second hour of 'Secrets of the Mountain' (0.5/2, 2.9 million), but that's mainly because ABC threw a repeat of 'Scoundrels' (0.4/2, 1.7 million) on the air in an attempt to pump some life into the struggling series. It was down 33 percent in the demo, and 46 percent in total viewers from ABC's burn-off of 'the forgotten' in this slot last week.
10PM
CBS took the viewers crown for the night with a repeat of '48 Hours Mystery' (1.0/4, 5.22 million), despite slipping 30 percent in viewers from its last airing two weeks ago. NBC shifted their run of USA's 'Law & Order: Criminal Intent' (0.8/3, 3.38 million) from Sundays to Saturdays, and immediately lost about 20 percent of their viewers. Sometimes, it is the night.
That left ABC, this time coming in dead last on the night with their other struggling newcomer, 'The Gates' (0.4/2, 1.55 million), which was even further off the mark of 'the forgotten' finale last week at this hour: 43 percent in the demo and 49 percent in viewers.
Adults 18-49
1) 'America's Most Wanted' (1.6/6, 4.69 million) [FOX-9:00]
2) 'Cops' (combined) (1.3/6, 3.88 million) [FOX-8:00]
3) '48 Hours Mystery' (R) (1.0/4, 5.22 million) [CBS-10:00]
4T) 'Law & Order: Criminal Intent' (R) (0.8/3, 3.38 million) [NBC-10:00]
4T) 'America's Funniest Home Videos' (R) (0.8/3, 3.36 million) [ABC-8:00]
6T) 'The Bridge' (0.5/2, 3.51 million) [CBS-9:00]
6T)'The Bridge' (0.5/2, 2.98 million) [CBS-8:00] PREMIERE
6T) 'Secrets of the Mountain' (M) (R) (0.5/2, 2.9 million) [NBC-8:00]
9T) 'Scoundrels' (R) (0.4/2, 1.7 million) [ABC-9:00]
9T) 'The Gates' (R) (0.4/2, 1.55 million) [ABC-10:00]
Viewers + SD
1) '48 Hours Mystery' (R) (1.0/4, 5.22 million) [CBS-10:00]
2) 'America's Most Wanted' (1.6/6, 4.69 million) [FOX-9:00]
3) 'Cops' (combined) (1.3/6, 3.88 million) [FOX-8:00]
4) 'The Bridge' (0.5/2, 3.51 million) [CBS-9:00]
5) 'Law & Order: Criminal Intent' (R) (0.8/3, 3.38 million) [NBC-10:00]
6) 'America's Funniest Home Videos' (R) (0.8/3, 3.36 million) [ABC-8:00]
7) 'The Bridge' (0.5/2, 2.98 million) [CBS-8:00] PREMIERE
8) 'Secrets of the Mountain' (M) (R) (0.5/2, 2.9 million) [NBC-8:00]
9) 'Scoundrels' (R) (0.4/2, 1.7 million) [ABC-9:00]
10) 'The Gates' (R) (0.4/2, 1.55 million) [ABC-10:00]
A BIT ABOUT THE NUMBERS
Below is the format we use for showing the ratings data with a quick explanation of each part
Example: 'Show' (Demo/Share, Viewers+SD) [Network-Time]
Show - The name of the show. (R) indicates a repeat. (S) indicates a special presentation. (M) indicates a movie.
Demo - The percentage of adults aged 18-49 tuned to this show. This is the demographic advertisers desire.
Share - The percentage of adults 18-49 households with their televisions on who are turned to this show.
Viewers+SD - The total viewers including both live viewers and DVR viewers who watched the program the same day (generally by 3 AM). DVR penetration has reached about 24 percent of American households
Network - The network the show aired on.
Time - The show's scheduled start time (this can get skewed for sporting events or other live programming).
Nielsen compiles their ratings from randomly selected representative groups of households. Overnight ratings are tabulated by tracking the channels that are on during each time period in those houses. As such, if a live event interrupts or delays the start of a program in certain areas, this data will not reflect those changes. Also, if a local affiliate chooses not to run a network's program at the scheduled time for some reason, this change will also not be represented. Thus, these figures can be skewed and should only be used as a general guideline. We will do our best to alert you when situations that could affect the accuracy of these figures occurs.
Our thanks to TV by the Numbers for their figures and estimates. If you have any questions about the ratings or what it all means, feel free to hit us up in the comments. We'll be here every day for you.
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