'Jimmy Kimmel': Adam Carolla Shares Rejected Titles for New Book (VIDEO)

Adam Carolla chose his appearance on 'Jimmy Kimmel Live' (weeknights, 12:05AM ET on ABC) to unveil the cover of his new book of rants. But before the big reveal, Carolla showed a few of the covers rejected by his editors.

"Eat, Pray, Masturbate" was styled to mirror Elizabeth Gilbert's 'Eat, Pray, Love' memoir. "Buy this book and I'll give you a Pontiac" featured Oprah Winfrey. And of one cover with Mel Gibson, Carolla explained, "It's a couple months old. I thought it was a great idea at the time."

Fireworks, a model and a drum roll were intended to introduce the chosen book cover and title. But the display went up in flames. A fireman (and Jimmy Kimmel's art department) had to come to the rescue. Check out the video for the book's lengthy name.