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July 28, 2014

Cable is Hot, Hot, Hot (Except for 'Mad Men,' Which Remains Cool)

by Sharon Knolle, posted Jul 27th 2010 5:36PM
Cable TV is hot, hot, hot this summer.

Bravo, USA and the History Channel just posted their best-ever months for July, thanks to a slew of new hit shows, according to TV By the Numbers. The only show seemingly not feeling the summer heat: AMC's critically acclaimed 'Mad Men.'

We're guessing that viewers are preferring to stay home and watch basic cable than fork out $10 and upwards for the latest movie, but hey, maybe watching Bethenny Frankel get married and have a baby is just more enjoyable than any of this year's crop of summer movies.

Bravo is sailing high, thanks to 'Bethenny Getting Married,' a spin-off of 'The Real Housewives of New York;' It was cable's No. 1 entertainment show with 2.26 million viewers on July 8.

The 'Housewives' franchise has been good for Bravo: 'The Real Housewives of New Jersey' hit a ratings record on July 12, earning its highest rated non-finale episode of the series with 3.29 million viewers. And this season of 'Top Chef D.C.' claimed the No. 1 cable spot in its time slot among adults 18-49 on Wednesdays for the month. Also racking up great numbers for Bravo: new series 'Work of Art: The Next Great Artist' and 'Watch What Happens: Live.'

Overall, total Bravo viewership is up 36 percent and the key 18-49 demographic up 44 percent versus the same time last year for the network.

The History Channel's record-setting July is thanks to realty series 'Ice Road Truckers', 'Top Shot,' 'American Pickers' and 'Pawn Stars.' Its total viewership is up 25 percent over last year

USA coasted to its own record ratings with the new spy drama 'Covert Affairs' and returning hits 'Burn Notice,' 'Royal Pains,' 'White Collar' and 'Psych.'

ABC Family is also boasting of a record July thanks to 'Pretty Little Liars' and TNT is claiming a July win in the 25-54 demo for its original series, including debuting 'Rizzoli & Isles' and 'The Closer' and 'Leverage.' Even the kids are watching more TV: Cartoon Network scored double-digit primetime ratings growth across the month of July, according to Nielsen Media Research.

As for AMC, TV By the Numbers points out that while Sunday's fourth season premiere of 'Mad Men' nabbed nearly 3 million viewers for a new viewing record, the series rating of 0.9 exactly matched last year's rating. Okay, you tell Don Draper his show isn't getting better ratings; we don't want to get slapped!

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