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July 23, 2014

MTV Renews 'The Hard Times of RJ Berger'

by Scott Harris, posted Aug 2nd 2010 1:50PM
'The Hard Times of RJ Berger'It turns out that times aren't, in fact, too hard for RJ Berger after all.

At least not according to TV Guide, which is reporting that 'The Hard Times of RJ Berger' has just been renewed for a second season. The series, which follows the adventures of a high school nerd whose social life takes a major turn when the entire school discovers he's unusually well-endowed, debuted on MTV less than two months ago.

If the premise of a 'Hung' for kids seems a bit outside of the ordinary, so too is the manner of 'RJ Berger's' renewal, as both the network and TV Guide are giving credit to an unlikely source: Justin Bieber.

Yes, as crazy as it sounds, 'The Hard Times of RJ Berger' had been struggling in the ratings right up until series creator and executive producer David Katzenberg shipped some comp DVDs of the show to the tween pop sensation. And it seems Bieber was just as impressed with Berger's gifts as the character's fictional classmates, as Bieber went on to tweet that the show's creators were "good dudes" and that the series was "funny stuff."

It's not exactly an Earth-shattering announcement, but, crazy as it sounds, that's apparently all it takes for Bieber's legion of tweenybopper fans to embrace something. They proceeded to boost ratings by 14 percent following the singer's endorsement. Katzenberg, for one, is understandably pleased.

"The show gets a big teen male audience," Katzenberg told TV Guide. "'Hard Times' is a word-of-mouth show and kids are not in school right now where they would be talking about it. That's a problem for us, but Bieber's fans are insanely loyal and I think it's rubbing off on our show."

So what's up next for MTV and its new legion of Bieberheads-turned-'Hard Times' converts? Given the success of 'The Hard Times of RJ Berger,' we're holding out hope for a kid-friendly version of 'Californication.' But whatever they decide to do, we know one thing for sure: whatever Bieber watches, teenage America watches.

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