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May 27, 2012
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Tim (PK Winsome) Meadows Offers 'Colbert' Ways to Boost Black Viewership (VIDEO)

by Aimee Deeken, posted Aug 5th 2010 8:45AM
Tim Meadows as PK Winsome on 'Colbert Report'Apparently only five percent of fans of 'The Colbert Report' (weeknights, 11:30PM ET on COM) are African American. But PK Winsome (aka Tim Meadows) has the solution for getting those numbers up.

"PK You Buggin!" said Meadows, and the words appeared in a handy logo at the bottom of the screen. "On any show with no black people, I replace the network bug in the corner of the screen with an image of myself appearing to be interested in the show."

A clip from Fox News served as a helpful example. Then there was his other fix: the "inflatable rating booster -- Nielsen Mandela." However, there was an, um, issue with the blow-up doll that required a bit of censorship. As Meadows described it to Stephen Colbert: "Look how happy he is to see you, man!"

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