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October 4, 2015

FiOS to air First 3-D NFL Game

by Scott Harris, posted Aug 11th 2010 5:30PM
Remember the classic Super Bowl XLII matchup between the New England Patriots and the New York Giants back in 2008? Sure you do. After all, David Tryee's crazy catch in the final minute, trapping a Hail Mary against his helmet, is one of the most amazing and iconic moments in football history.

Now imagine if you could have watched it in 3-D.

Well, the future of football is now one step closer, as Verizon FiOS has announced through PR Newswire that they will be airing the first ever NFL game to be televised in 3-D on Sept. 2. And the match-up? Why, it's the Patriots and the Giants, of course.

"This is the next major step in our development of 3-D experiences for our FiOS TV customers," FiOS representative Terry Denson stated. "Broadcasting the first 3-D NFL game delivers on our promise to FiOS customers to provide a superior TV offering, including 3-D, HD and VOD programming, as well as interactivity that cable can't match."

Corporate marketing jargon aside, the broadcast does mark a significant moment in sports broadcasting, as the NFL consistently draws the highest ratings of any American sports league. Combined with the growing popularity of 3-D, which has led to the development and adoption of new 3-D TV technology, an event like this has the potential to greatly expand the 3-D market by providing a showcase to the same sports crowd that initially adopted HD last decade.

Of course, that's still speculation at this point. And this first game is unlikely to cause a sea change by itself; in addition to being a preseason game, which most fans generally consider to simply be a landmine of potential injuries rather than a legitimate sporting event, the game will only be available in 3-D in select New York, New Jersey and New England markets. Sorry, New Mexico, you appear to have missed the cut this time around.

Still, if the experiment proves successful, it may be the first step towards a greater selection of 3-D programming, without which any growth of the 3-D market is impossible. So, no matter which team you usually cheer for, if you're a fan of 3-D, you're going to have a rooting interest in this contest. Regardless of the game's outcome, the viewers at home may end up being the big winners.

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