"Perhaps the trend started because of the show 'M*A*S*H,' reminisced reporter Alisyn Camerota. "Remember how Radar slept with a teddy bear?"

Then the camera moved over to co-host Brian Kilmeade, who was snuggling a stuffed animal.

"When I leave the couch, I feel a little lonely, so I grab a stuffed reindeer" he admitted.

But Kilmeade proved incapable of keeping up his sensitive man charade.

" If we could do it again in pre-production, it would have been a Teddy Bear -- without the tag on it, " he admitted.