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December 17, 2014

Was Christina Hendricks Photoshopped in London Fog Ads?

by Ryan McKee, posted Aug 26th 2010 8:00PM
We know the name London Fog is nonsense because Lane explained there is no fog in London during last season's 'Mad Men.' Who says TV turns your brain to mush?

It appears now the classic overcoat company is returning the shout-out favor. They've hired the woman behind everyone's favorite female character, Joan Holloway. Christina Hendricks is the face (and figure) of London Fog's fall ad campaign. This is quite a departure from the label's previous celebrity faces, who include Gisele and Eva Longoria with Tony Parker. People say curves are back and London Fog is taking it seriously. Maybe someone should tell Angelina Jolie?

Or so it seemed the company was taking the curves seriously. Now that the ads are starting to run, grrl-power blog Jezebel has paired the behind-the-scenes photos that ran in OK! magazine with the finished product. It sure seems like London Fog did some slimming of Hendricks' curves in Photoshop. See for for yourself, after the jump ...

Since it seems London Fog has no shame when it comes to advertising, they should dive deeper in the Sterling Cooper Draper Price pool, hire more of the actors and become known as the 'Mad Man' company this autumn. They could have an ad with Christa Flanagan, who plays Lois Sadler, riding a lawnmower over Jamie Thomas King's foot -- he played Guy Mackendrick. Hendricks then could use a London Fog coat to apply pressure to the severed foot: "London Fog Is For Every Situation."

Jon Hamm could appear as a drunken Don Draper hiding multiple bottles under his overcoat: "London Fog Covers You Completely." Also, Elisabeth Moss and Vincent Kartheiser could appear as Peggy Olson and Pete Campbell making love in the office -- hidden under multiple overcoats: "London Fog Never Judges."

These are just a few ideas. If London Fog wants more advertising brilliance from TV Squad, they'll have to pay.

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