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October 23, 2014

Emmy Ratings 2010 Hold Steady From Last Year's Ceremony

by Rich Keller, posted Aug 30th 2010 4:10PM
Ratings for the 2010 Emmy awards remained steady against the 2009 ceremonies.After years of fluctuating ratings and formats, the Emmys seem to have righted themselves -- at least for the time being.

Broadcasting & Cable reports the Jimmy Fallon-hosted 2010 Emmy Awards, held steady with a 4.1 rating in the 18-49 demographic range. The ceremony, which was broadcast on NBC, was down just one-tenth of a point from the 2009 ceremony held on CBS. Total viewers of this year's telecast slightly edged out last year's with 13.50 million watchers versus 2009's total of 13.47 million.

Overall, the Emmys beat everything else on Sunday, scoring 10.5 million viewers in the 18-49 demographic. Fox, which ran a preseason NFL football game as its counter-programming, brought in 7.7 million watchers and a 2.9 rating. CBS chose to air reruns of 'CSI: Miami' and 'Undercover Boss,' and came in third with 6.6 million viewers.

These numbers bode well for future Emmy ceremonies. The format changes implemented after last year's ceremony, which pooled the comedy and drama acting awards in the first half of the show while saving the much-anticipated Outstanding Drama Series and Outstanding Comedy Series awards for the very end, seemed to go over well with viewers.

Another plus that should cause Emmy producers to celebrate is the fact that ratings remained the same despite a date change to accomodate NBC's regular season telecast of Sunday Night Football. Though the Emmy ceremony will be broadcast on ABC next year and can reclaim its September time slot, producers could choose keep the August broadcast date.

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