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October 13, 2015

Steve Jobs Announces Cheaper Apple TV

by Chris Harnick, posted Sep 1st 2010 4:00PM
Steve JobsHold onto your earbuds, Steve Jobs has done it again! The Apple co-founder announced changes to the technology giant's popular gadgets, including Apple TV.

Starting in four weeks, Apple TV will be $99, $200 cheaper than its predecessor. Apple TV, of course, is a handy device you hook up to your television to wirelessly stream movies, TV, music and more.

In addition to a cheaper and smaller unit, TV show rentals will be 99 cents. Right now only Fox and ABC are participating, according to the New York Times, but Jobs said, "We think the rest of the studios will see the light and get on board with us."

First-run HD movie rentals are $4.99.

Consumers can stream and rent from iTunes and Netflix, but no longer purchase the content. Storage space is now limited within the unit. Apple TV also allows consumers to stream content directly from their computers.

For more about Apple's announcement, check out Engadget.com.

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I have a Roku now. While I have to pay a dollar more for a TV show, I get to keep it essentially forever. Movies cost the same to rent as the apple. The Roku also streams Netflix, as well as numerous other channels. I don't see the allure of Apple TV. My Blu Ray player streams Netflix, Vudu, and several other content providers, so if you don't want a standalone that's another option.

September 06 2010 at 2:51 PM Report abuse rate up rate down Reply

wow Mike, bitter much?

September 02 2010 at 6:53 PM Report abuse rate up rate down Reply

"Storage space is now limited within the unit"? I think you mean storage space is non-existent in the unit. It is not meant to store things which is a rip off. Also, the .99 rental is a rip off. Amazon just announced streaming shows from the same providers (Fox and ABC) for a .99 purchase. Which means you get permanent access to them once you purchase them. Kinda makes apple look like they made a bad decision on this one.

September 02 2010 at 9:44 AM Report abuse rate up rate down Reply
1 reply to chrissthomas's comment

Nah, same deal Apple has been doing for nearly 3 decades: Make a mediocre product with advanced styling, plug it as the greatest invention in the history of man, charge 3x what another similar product would cost, sit back and watch the morons lap it up.

Want a PC? Nah... you want to spend double or triple on a Mac.

Want a Zune? Nah... you want to spend double for smaller storage, smaller screen, the inability to actually share music, etc... but it's got that little Apple logo, so your friends think you're cooler.

Want a Tivo? Oh, right, you have your heart set on a standalone player that only allows streaming and costs for every download... which you don't then own.

Yeah, Apple douches... keep giving them money. They're only the second largest corporation in the world now, only behind ExxonMobil... but you keep giving them money for their "amazing" products... I won't.

September 02 2010 at 11:46 AM Report abuse rate up rate down Reply

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