Some people will do anything for cookies and cash, even look foolish in front of millions. On 'Minute to Win It' (Wed, 8PM ET on NBC), a randomly selected man and woman must work cookies down their faces into their mouths using only facial muscles.

The woman completes the $2,500 challenge on her first try. But, the man frantically blinks his eyes, works his mouth and lolls his tongue through six attempts before succeeding.