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Have the 'Hawaii Five-0' Promos Turned Off Viewers Already?

by Allison Waldman, posted Sep 2nd 2010 10:05AM
hawaii_five-0_cbs_2010Unless you've been living isolation without benefit of television service or any outside media, you're very much aware that the most anticipated new drama series on CBS this fall is 'Hawaii Five-0.' Or should I say the reboot, revamped new 2010 edition of the original Jack Lord police show that ran from 1968 to 1980.

It's no surprise that CBS would be hyping the heck out of their new incarnation, but at some point the hype has gone overboard, if you'll pardon the pun. The rolling waves, the all-too-familiar music, the plethora of promotion has been incessant, prompting me to wonder if it's all become too much. Here's three reasons the CBS hype may have already turned off viewers ...

1. It's too much. You can't watch an hour of CBS television without the intrusion of a some kind of 'Hawaii Five-0' promotion. They've been pushing this more than any other new show, or so it seems. There are CGI waves splashing the 'Five-0' logo halfway up the screen while you're watching a program. Not just a slice at the bottom of the screen, which is annoying enough. No, this is a Hawaiian surf that spreads over the images of actors doing a scene of a show you're watching. That's just one kind of 'Hawaii Five-0' promo.

There's ads all over the web, too, and billboards. And commercials, commercials, commercials... Other shows are being hyped, too, but this feels over the top.

How prevalent is it? Well, in a New York Times article about the campaign, the reporter joking wrote: "And do not be surprised if during a coming National Football League game on CBS, an announcer describes a play on the 'five-0' yard line."

2. They're too cute. The idea of any promotion, naturally, is to make potential viewers aware of the show and get them to tune in to watch the premiere and become regular viewers. So the commercials need to be enticing, informative and memorable. Sometimes being clever works well. Sometimes it's just too cute. That's the case with the 'Hawaii Five-0' music commercials. There's one with marching bands, kazoo players, people humming on the street, etc. But it doesn't have a topper. Something funny at the end would have made the ad special!

Here's another music spot that's a little funnier, but I'm not sure if it's selling the news show or the old song?




3. They're too retro. Everything about the promotion is pushing reminders of the past, with not enough anticipation of Alex O'Loughlin and Scott Caan as the new McGarrett and Danno. If CBS is selling the future, why all the references to the past? We've had the music drilled into our heads, the waves just like the original, and in a mostly action-filled ad, it all builds to "Book 'em, Danno," the most famous line from the Jack Lord series.

All the reminders are great for those who are 45 years old or older, but if CBS wants the 18-49 demo, shouldn't they be selling more of the new 'Hawaii Five-0'? That would make sense, wouldn't it?

So, what do you think? Have the ads and promos been a plus or a minus? Take our poll and feel free to expound in the comments.

Has the CBS hype for the new 'Hawaii Five-0' been a turn off?
Yes, I'm not going to watch the premiere.3919 (38.7%)
Yes, but I'm still going to give the show a chance.2409 (23.8%)
No, it's what I expect from TV. I'll still watch the first episode.2328 (23.0%)
No, it's been a great campaign and I can't wait to watch 'Hawaii Five-0.'1465 (14.5%)

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91 Comments

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verne

There are only two ways to do it. Either stay true to the original with more current stories or leave the old show alone and blaze a new trail. This new version seems closer to Miami Vice of old than Hawaii 5-0. I will need to see how they handle it but why the same character names; do something original.

September 16 2010 at 1:28 AM Report abuse rate up rate down Reply
pam smiley

Oh come on,the old t.v. shows were the best it actually took great writers to come up with new scenes each week!!!!!!Bring back the gooooood old days.We love it,it sure beats all the stupid reality crap.I for one would be in heaven if all that garbage went off the air.I always watch my videos instead of the boob tube!!!!!!!

September 14 2010 at 11:47 AM Report abuse rate up rate down Reply
Tony Rozycki

Way to soon to judge from the promos at this point. They have a very tough act to follow, but am hopeful for the new show. Beside having great actors including character & guest actors & the fabulous scenery, the original show had excellent writers who knew Hawaii & also made intelligent choices in selecting a variety of interesting, important & relevant subject matter. Aloha, good luck, & mahalo!

September 10 2010 at 11:11 AM Report abuse rate up rate down Reply
jaerisk

This show is full of so much fail it's insane.

September 09 2010 at 10:51 PM Report abuse rate up rate down Reply
Peter Gizinya

I will not watch it. This is one show that the legend should be left alone. Bookem Danno sounds stupid out of this guy's mouth compared to Jack Lord's presentation.

September 09 2010 at 6:34 AM Report abuse rate up rate down Reply
ria

i never watched the old one. i won't watch the new one. everything i see is just LAME...which is most of shows anyway, and here's ANOTHER ONE. the only thing worth watching on CBS is Criminal Minds. and they're messing with THAT now too. :P

September 06 2010 at 12:37 PM Report abuse rate up rate down Reply
Bobby

Let's face it,, even when modern day actors try to portray a role of "acting tough" you truly know them for the left wing liberal slobs they are in the background. Back in the day actors kept their mouths shut even if they did lean left so it didn't spoil the part they played. Men of the past were crusty tough, these guys today are pasted over tanned & groomed in a weight room no talent hacks. It's always in my mind they stand for nothing no matter how the screen portrays them..

September 05 2010 at 2:50 PM Report abuse rate up rate down Reply
Pat

I'll be there. Looks good to me. I'm even watching episodes of the old show on Spike TV. It wasn't exactly high art! I think the new crew can match if not beat it. The only outstanding thing about the old show was the music, scenery, & intro. They'd be dumb not to copy it. I do hope they replace the Tahitian shimmy with a Hawaiian hula. That always grated

September 05 2010 at 2:41 PM Report abuse rate up rate down Reply
Kay

Watched the series with Jack Lord; have seen promos; NOT impressed.

Why do the tv and movie screen writers think they can go back and resurrect old hits with new, lame twist added to it?

I does NOT work!

Today's writer's are too lazy or to UN-talented to come up with NEW material and rely on old standbys or pluck stories out of the news.

The writers of today have NO creativity! They are dead weight on the payroll and should be fired.

September 05 2010 at 2:25 PM Report abuse rate up rate down Reply
Granny

I just hope that the viewers are not expecting the program to be what it was in the original. It won't be...different writers, actors and story lines. Anyone that can't adjust to new ideas has a big problem.

September 05 2010 at 2:17 PM Report abuse rate up rate down Reply