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August 1, 2014

Fall TV 2010 Ratings Winners and Losers

by Jason Hughes, posted Oct 4th 2010 1:00PM
LOLATwo weeks into the fall season, there's no better time to sit back and see how everybody's doing.

A lot can change from a hyped premiere to the second episode. A show's viability rests more on how many viewers it can retain over the long run, after the initial marketing campaign is over.

Unfortunately, before we could even finish compiling our list of the winners and losers of this fall season, the first cuts of the season were made, with Fox yanking 'Lone Star' and ABC pulling the plug on 'My Generation' after two airings.

But there were triumphs as well as disappointments. Check out our fall TV ratings winners and losers ...

WINNERS


'The Big Bang Theory' (Thu., 8PM on CBS) - CBS took a risk in moving their hit comedy from the Monday night time slot to the anchor position on Thursdays. CBS hasn't had a sticom here in nearly 50 years. With NBC's Thursday comedy lineup performing modestly in comparison, the question was if 'BBT' would bring its 13-14 million viewers with it -- and it did just. that, easily dominating the hour in its first two weeks and taking a bite out of NBC's 'Community' in the process.

'Blue Bloods' (Fri., 10PM on CBS) - With 'Ghost Whisperer' and 'Numb3rs' gone, CBS looked to Tom Selleck to maintain their winning streak on the second weakest night, but the mustached one did them one better. His new cop drama beat the 'Numb3rs' premiere in this slot by 22 percent in adults 18-49 demographic advertisers care about. It was the top-rated show of the night, with 4.7 million viewers, and proved that people will watch television on Fridays as long as the networks give them something worth watching.

'The Event' (Mon. 9PM on NBC) - The Peacock needs a hit desperately, and they certainly took a gamble on a complex serialized drama like 'The Event.' Airing against tough competition like 'Dancing With the Stars' on ABC and 'Two and a Half Men' on CBS, 'The Event's' premiere held up well, scoring 11.2 million viewers and a 3.7 in the demo. That's an increase of more than 2 million viewers from lead-in 'Chuck.' and is outperforming last season's 'Trauma' in the hour by more than 40 percent.

'Glee' (Tue., 8PM on FOX) - While it may not have won the Emmy for Best Comedy, 'Glee' gets the award for biggest comedy opening of the year with 12.3 million viewers and a 5.5 rating in the demo. It stomped the year-ago performance of 'Hell's Kitchen' in the hour by 72 percent in the demo, and actually improved to 13.1 million viewers (and a 5.8 demo) in its second week, achieving a series high. 'Glee' is now the network's highest-rated fall comedy in almost a decade, dating back to 'That '70s Show' and 'Malcolm in the Middle.'

'Hawaii Five-0' (Mon, 10PM on CBS) - While it was off 10 percent from the premiere of 'CSI: Miami' in the slot last season, this remake is nevertheless the top show of the hour, and actually managed to grow in total viewers from its lead-in, 'Mike & Molly,' as well as improving the hour from the end of 'Miami's season, which averaged 11 million viewers. In its second outing, 'Five-0' is still comfortably above 12 million viewers with a very moderate 10 percent drop in the demo.

'Law & Order: Los Angeles' (Wed., 10PM on NBC) - It looks like all NBC needed to do to get a winner at 10PM was to go with their winning franchise. The show managed to grow from lead-in 'Law & Order: SVU' by 13 percent in the demo and nearly 1.3 million viewers. With 'The Defenders' not performing up to 'CSI: NY' numbers, NBC was able to sneak in and stake a claim in the hour, coming in 41 percent stronger and nearly 4 million viewers higher than 'The Jay Leno Show' last year. Every other weeknight at 10PM, NBC is faltering this season, which makes 'LOLA' look even better.

'Modern Family' (Wed., 9PM on ABC) - After an Emmy win for Best Comedy, 'Modern Family' came roaring out of the gate with a 5.0 in the demo, beating out all other shows on Wednesday night. Even slipping to a 4.5 in its second week, its next closest competitor in the demo was 'Criminal Minds' with a 3.6. And with 12 million viewers, 'Family' is now joining the ranks of 'Two and a Half Men' and 'The Big Bang Theory' as one of TV's top comedies.

'No Ordinary Family' (Tue., 8PM on ABC) - Facing off against 'Glee' and 'NCIS' would be intimidating for any new show, but 'No Ordinary Family' premiered in week two as ABC's top-rated rookie in the demo with a 3.1. At 10.5 million viewers, it outperformed last year's 'Shark Tank' by 5.8 million viewers, and more than 100 percent in the demo. While it wasn't as dramatic a debut as 'V' or 'FlashForward,' that might actually work in its favor, but time will tell.


LOSERS

'Lone Star' (Mon., 9PM on FOX) / 'My Generation' (Thu. 8PM on ABC) - We'll give an honorable mention to the two series that didn't even make it to week three. After much critical acclaim, Fox's 'Lone Star' premiered with a terrible 1.3 demo rating and only 4 million viewers. That was a 62 percent drop in the demo from lead-in 'House.' On ABC, 'My Generation' clearly couldn't handle the anchor position, dropping 32 percent in its second week from an already disappointing premiere. At under 4 million viewers and a 1.1 rating, it was losing to 'The Vampire Diaries' on The CW in the demo, and nearly losing in viewers as well. Both shows have been canceled.

'The Apprentice' (Thu., 10PM on NBC) - For the first time since 2007, NBC decided to go with a non-celebrity version of 'The Apprentice' and the fans have told them how they feel about it. Down 42 percent from last season's celebrity premiere, and off 37 percent from that 2007 non-celebrity season, season 10 is off to the worst start in franchise history. At between 3.5 and 4 million viewers its first two weeks, the Trump is being outperformed by every other NBC show on the night. There's a celebrity edition already on tap for the spring.

'Chase' (Mon, 10PM on NBC) - Losing 32 percent of your 18-49 demo audience from your lead-in (which is the audience advertisers are paying attention to) and about three million viewers, as 'Chase' has done for two weeks is not a good sign. Plus, the two other series in time slot are doubling its numbers, with 'Hawaii Five-0' and 'Castle' reaching 12.3 million viewers each for CBS and ABC, respectively, to 'Chase's 6.3 million. Start the deathwatch now.

'Life Unexpected' (Tue., 9PM on CW) - When the network made the decision to renew this freshman series last year despite its low ratings, they had to have been hoping that show of faith would translate into a sophomore bump. Instead, 'Life Unexpected' came back to its lowest ratings yet, and has only been sliding since, down now to a 0.5 in the demo and just 1.5 million viewers. That's a loss of 44 percent in the demo from lead-in 'One Tree Hill,' which isn't blowing anyone away either.

'Outlaw' (Fri., 10PM on NBC) - Friday's a tough night, but after CBS and Tom Selleck showed that people will watch a show in this hour, 'Outlaw' started looking even worse. 'Outlaw' just missed 5 million viewers, and scored an anemic 1.1 in the demo. That demo score was enough to get beaten on the night by both 'Smallville and 'Supernatural.'

'Parenthood' (Tue., 10PM on NBC) - With 'The Biggest Loser' down this season, lead-out 'Parenthood' dropped as well. While it's week-early premiere scored it a 2.7 in the demo and 7.7 million viewers, when faced with the premieres of 'Detroit 1-8-7' on ABC and 'NCIS: Los Angeles' on CBS, it dropped nearly 2 million viewers, and slipped again in its third week to a new series low. With under 5 million viewers (and a 2.0 in the demo), it's coming in below 'The Jay Leno Show' on this night last year.

'Running Wilde' (Tue., 9:30PM on FOX) - Glee' may be scoring its biggest ratings ever, but its lead-out shows aren't holding on to the audience. The good news it ath 'Raising Hope' rebounded in its second week, but 'Wilde' slipped 12 percent from its own season premiere, scoring only 4.7 million viewers. That's a loss of 38 percent from 'Raising Hope' in total viewers and 34 percent in the demo. With the rest of the night growing in week two, and already well ahead of 'Wilde,' the future's not looking bright.

'Undercovers' (Wed., 8PM on NBC) - J.J. Abrams' latest series dropped precipitously in its second week from a less-than-stellar premiere at 8.7 million viewers and a 2.1 in the demo. Down 24 percent in the demo and 1.6 million viewers from last week for a fourth place finish in the hour isn't a good trend.

'The Whole Truth' (Wed., 10PM on ABC) - With NBC's 'Law & Order: Los Angeles' actually performing well at 10PM on Wednesdays, ABC took the inevitable ratings hit. Maybe three legal procedurals is too much for one hour. 'Truth' debuted at 4.9 million viewers and a 1.6 in the demo. That's a loss of 52 percent in the demo and 3.4 million viewers from lead-in 'Cougar Town,' and it only trended downward in week two, with both NBC and CBS more than doubling its total viewers in the hour.


[Follow Jason @ultraversion21 on Twitter.]

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Sandra

Couple of opinions from this peanut gallery...
I love Tom Selleck but the writers need to lighten him up a little. A tiny bit of Magnum needs to shine through from time to time. As for "Undercovers", I wasn't all that impressed with the first episode, but the next one was much more light-hearted. Of course the story line is over the top, but with the added characters, it was fun to watch. Hope it gets a chance.

October 06 2010 at 4:33 PM Report abuse rate up rate down Reply
dianne torres

I love outlaw, parenthood and the whole truth...hope they can be saved..

October 06 2010 at 3:13 PM Report abuse rate up rate down Reply
Melissa

I find the biggest problem is that the different shows are on the same nights and in the same time slots and competing against each other. There are some nights I have the DVR recording two shows and I go watch something else on another TV and even sometimes watching another online the next day. Then there are other nights when I can't find a damn to watch and end up saving some of my recorded shows to watch on those nights. If they spread their shows out through the week, they would probably have a better viewing audience. JMO

October 06 2010 at 12:28 PM Report abuse rate up rate down Reply
auntb

yes, I am starting to really like detroit=187 as well. live near detroit and it is pretty realistic.
I like how it is kind of fast paced- a show for grown ups ( unlike LO where it requires little thinking- although I like that show too).

October 06 2010 at 12:21 PM Report abuse rate up rate down Reply
rea-rea

No suprise that Blue BLoods is at the top! gotta love Tom Selleck and Donnie Wahlberg. I see this show going on for a long while. :)

October 06 2010 at 11:56 AM Report abuse rate up rate down Reply
bgmavee

I like Outlaws and I watch it along with Undercover and the The Whole Truth, the rest of them I don't care.

October 06 2010 at 11:29 AM Report abuse rate up rate down Reply
cliff

If the story line in Law and Order LA is like the first episode, that is, about some movie star on drugs, or gets charged with a crime, I think we see enough of Paris Hilton, L. Lohman, Charlie Sheen, Mel Gibson and all the others in the tabloids to not have to see an entire hour of some of the same crap. Bring back the real L & O New York, I have watched L & O New York since the beginning and can truthfully say I have never seen a bad episode. Their stories is in most cases about down to earth people, and always has something about one of the actors and their personal life.

October 06 2010 at 11:14 AM Report abuse rate up rate down Reply
Bug

I'm so tired of having latino's shoved down my throat.

Worse, that show about the family with the wicked powers is propaganda based; all it is, is green. If you just look at it, there is every kind of green. Some are suttle; some are not so suttle BUT, all to me, have one job and that is to subliminally get us all on board the enviromentally green train.

They don't necessarilly live a green life although they might but I didn't notice but the green color schemes are blinding.

BOO ON THIS SHOW; I WON'T WATCH IT ANYMORE

October 06 2010 at 10:51 AM Report abuse rate up rate down Reply
Del Fleming

Well I see the higher ups still don't get it. The people are still fed up with the looser NBC NBC NBC looser. Not sure and this may be wrong, but I do not not watch NBC because they have their noses up Obamas %$#. They will not report the truth, or slander the news, thus they are loosers. Plus CBS has great evening shows. ABC is just about the same as looser NBC.

October 06 2010 at 10:33 AM Report abuse rate up rate down Reply
emma

Although not mentioned in this article, I give "Detroit 187" a big thumbs up! This show has me hooked already!

October 06 2010 at 10:00 AM Report abuse rate up rate down Reply

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