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May 27, 2012

Is Cutting the Jerry Lewis Labor Day Telethon to 6 Hours a Good Thing?

by Bob Sassone, posted Oct 9th 2010 10:00AM
Jerry Lewis hosts the 2010 Jerry Lewis MDA TelethonAnother part of TV history is changing.

The Jerry Lewis MDA Labor Day Telethon, which just had its 45th annual show last month, has announced that starting next year the show will no longer be 21 hours long. Instead, the show will change to a six-hour primetime special format.

Is this a good thing or a bad thing?

It's hard to say how we should feel about this. On one hand, the telethon is a unique kind of television that they don't anymore, an annual show that runs over two days and is live and has both a strong national and local focus. On the other hand, they don't do telethons like this for other causes, and it seems like this is a relic of a TV era that has gone by (for better or worse).

When I was a kid, the telethon was still a big deal. I remember my sister telling me that she used to stay up all night to watch the show every single year. That was many years ago, and I'm not sure if too many people do that anymore -- if they ever did -- but I'm sure you'll tell me in the comments below if I'm mistaken.

Even if you didn't watch the show straight through, it was nice that there was this annual tradition where Jerry and millions of other people would get together and help people, and you could dip into it at any point from 9PM the day before Labor Day to around 6PM on Labor Day night and see what was happening on the show.

One reason why it's sad that the old format is going away is that it's yet another sign that the older stars are going away too, and everything is changing. Yes, change is good, but at the same time it's a reminder that we're all getting older.

No word on why they're changing the format. Officials say that this change could attract more money and more popular performers. That could very well be true, since everything will be focused on the six hours and it will be in primetime. We likely won't see the big money on the board that we see every year, but maybe they could have a big lead-up to the show and announce a lot of donations that they've already received when the show starts. Perhaps it could be more like those star-studded telethons we've seen in recent years for flood or earthquake victims, and George Clooney and Julia Roberts can man the phones for part of the six hours.

Lewis' age might have something to do with the change. Who knows if this show would even continue when Lewis can't do it anymore? We've seen some major health problems the past few years and he is 84. As Tom Shales detailed in his review of the telethon last month, Lewis seemed to concentrate as much on his own mortality as he was on raising money for his kids.

So maybe this new format is something that's better suited to what he can do now. Besides, six hours is still a long time for one show. You don't see many events like that on television, unless it's a big sporting event.

All I ask is this: when the day comes that Lewis can no longer do the show, don't replace him with Dane Cook or the host of some reality show (oh, and keep Lewis' name in the title - the guy is an icon and this is his telethon).

Here's a video sampling from some of the shows Lewis has done over the years, starting with this clip from 1962, Lewis singing "You'll Never Walk Alone":



In 1974, The Jackson 5 performed:



In 1976, Frank Sinatra brought a special friend with him who wanted to talk to Lewis:



And here's the finale from last month's show:



How do you feel about the change to the Jerry Lewis MDA Telethon?
It's a good move. It doesn't have to be 21 hours long.55 (32.5%)
That's too bad. I liked watching it and we need stuff like this on TV.85 (50.3%)
I never watched it anyway.29 (17.2%)


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5 Comments

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T H

What a lot of people are missing is MDA wants to remove Jerry from the show completely. They asked him to do the show in '66' because he and Dean, and later just Jerry were having so much success raising money for other causes, not just MDA. Now they want to obliterate his existence from the site, yet you can bet they will still use the footage of him from previous shows. I find this reprehensible, if not for Jerry Lewis MDA would not be the household word it is today nor would they be basking in millions yearly. Weinberg would not be making hundreds of thousands a year. And Jerry himself makes nothing.
As for the pity aspect. If you look at any request for money they use pity as the first volley. Whether it be for an adult or child.

October 15 2010 at 12:23 PM Report abuse rate up rate down Reply
nick

Frank Sinatra is my man

October 10 2010 at 10:04 AM Report abuse rate up rate down Reply
Diane

When I was younger, my family and I would watch every hour of the telethon. My mom has MD and so the telethon was a pretty big deal around our home! Sad to see that the hours are being cut short :(

October 10 2010 at 8:38 AM Report abuse rate up rate down Reply
Jimmy_MO

You know, it used to be a big deal to be on the MDA Labor Day telethon and I can remember watching as a kid and actually enjoying it (and no, I'm not THAT old). Now, though, when I watch it I often find myself getting bored. Obviously there are still a lot of people who watch it because not all those millions of dollars in donations come from corporte sponsors.

October 09 2010 at 12:32 PM Report abuse rate up rate down Reply
TR

I used to watch this a lot when I was a kid and it ran over an entire weekend. But that was decades ago.

I think with the advent of all the electronic communications that we have these days if they can do a blitz of high end talent and let people text in contributions they can reap the same amount of donations in a much shorter period of time.

This would also allow for a transition of sorts to a format that doesn't require the incredible physical output from Jerry Lewis (or whom ever hosts it).. Lets face it, he isn't getting any younger and they need to start thinking of who will be the face of this project in the future. Getting the public used to something "new" now while he's still able to participate will help a lot...

October 09 2010 at 11:17 AM Report abuse rate up rate down Reply

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