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NBC Hopes to Boost Ratings by Relaunching 'The Event' in January
by Jean Bentley, posted Nov 15th 2010 11:15AM
Despite its not-so-hot ratings, 'The Event' has already landed a full-season order from NBC. But in an attempt to drum up more viewers, the network is planning a relaunch strategy for the show's post-holiday hiatus return.According to Entertainment Weekly, NBC will air a one-hour clip show before 'The Event''s first January installment to get viewers up to speed on the drama's storyline.
"We will finish up with our first 13 [episodes] and then there will be a break, and then we'll come back with a one-hour compilation clip show of the first 13 so everybody can catch up with story," Bill Smitrovich, who plays Vice President Raymond Jarvis, said. "I hope that will spark another increase in the audience."
Though the writers have a contingency plan should the series not get picked up for a second season, star Jason Ritter said the cast and crew are optimistic. "So far, so good. Ratings have not been the most ideal, but a lot of people are watching the show on their DVRs."
Blair Underwood, who plays President Elias Martinez, shared that sentiment. "Ratings are one of the variables that we don't have control over," he said. "There is the crossfire competition from Dancing With the Stars, football, and the No. 1 comedy Two and A Half Men. Then, this is the type of genre show like 24 and Lost where viewership always picks up in the second season because people go back and watch during the summer or get the DVD. That builds an audience. And this show was sold in 200 international markets before it premiered here so there is incentive to keep the show going. We are in a good place."
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