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April 21, 2014

Milo Ventimiglia, Shannen Doherty to Star in New Web Series About Sleep

by Chris Harnick, posted Nov 29th 2010 5:00PM
Milo VentimigliaThe world of branded Web shows is now shining a light on getting a better night's sleep. Yep, sleep.

The new series, 'Suite 7,' is sponsored by the Better Sleep Council, a division of the International Sleep Products Association. The goal of the seven-part series: To raise awareness of how important a proper night's sleep is for your health and well-being. Lifetime will air the series on MyLifetime.com, and it will also be available on Hulu.

Just who is going to teach you the importance of sleep? None other than 'Heroes' star Milo Ventimiglia and 'Beverly Hills 90210's' Shannen Doherty. But that's not all! Doherty's former costar Brian Austin Green will also appear, along with Craig Bierko, Illeana Douglas, Eddie McClintock and Jaime Murray.

Each episode will see a different couple check into Suite 7. There, the newlyweds, divorcing couples, coworkers, best friends and strangers will deal with their issues.

'Suite 7' is one of many recent branded Web projects aimed toward a younger, tech-savvy audience. NBC teamed with AT&T for 'Dial Star,' a series starring '90210's' AnnaLynne McCord. The project followed an aspiring actress who finds McCord's phone and uses it to gain access to A-list events and auditions. MTV and Verizon Wireless teamed for 'Valemont,' a vampire drama starring Nikki Blonsky and Eric Balfour. Verizon Wireless was heavily integrated into the series.

According to the Hollywood Reporter, the new series was developed in partnership with public relations agency CJP Communications, its CJP Digital Media is producing. Bierko and Douglas are also writing parts of the project. Ventimiglia and Doherty are two of the five directors involved with the project.

"The Better Sleep Council is leveraging the dramatic growth in branded entertainment and social media to deliver our positive messages of the benefits of a good night's sleep more efficiently and effectively," BSC chairman Jimmy Orders said in a statement.

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