Five Reasons Why 'The Apprentice' Needs to Retire
by Elizabeth Chan, posted Dec 10th 2010 2:30PM
Congratulations to Brandy Kuentzel, the latest winner of 'The Apprentice.'
She may very well be the last.
How much longer can this show survive? After seeing a nearly 75 percent decline in ratings from its premiere season, it's time for 'The Apprentice' to retire and here's five key reasons why ...
1. The Apprentice is one-note.
Who is producing this show anymore? Is Mark Burnett even involved anymore? As adept as Burnett is in being able to come up with some really crazy challenges on 'Survivor,' he really phoned in the tasks on 'The Apprentice.' Unlike the (non-Burnett) 'Amazing Race,' where someone can get hit in the head with a watermelon, there really isn't an interesting/outstanding project that doesn't feel like it's been done before or where you can't guess the outcome.
2. Being Donald Trump's 'Apprentice' doesn't really mean anything anymore.
Remember when being Trump's 'Apprentice' actually meant something? Like 'American Idol's' Kelly Clarkson, Bill Rancic was probably the first and last person to truly benefit from 'The Apprentice' title. He successfully parlayed the opportunity both personally and professionally (Giuliana Rancic, anyone?).
However, it has become quite clear that the true 'Apprentices' of the Trump Organization are the Trump children themselves. It would've been logical to replace former judges Carolyn Kepcher and George Ross with actual apprentices. Nope! Nepotism and genetics are the true keys to winning a seat at the right and left of the Donald.
3. This season was 'Trumped' by one contestant's real-life firing.
I'll admit, I had a lot of hope for this season because the producers aimed to tap into the nation's worries during the worst recession in ages. They couldn't buy this marketing opportunity! So, there was a glimmer of hope that this season might actually mean something for the winner when they kept touting that all contestants were currently unemployed. Liars.
It was a great concept for a millisecond before we quickly realized that a few of the contestants were actually gainfully employed. One of the contestant standouts (for bad reasons), Mahsa, ended up losing her job because of her participation on 'The Apprentice.' Which goes back to reason No. 2 -- demonstrating further how little it means for someone to be an 'Apprentice.'
4. TV is crazy enough these days; getting fired is not worth watching.
When 'The Apprentice' first aired in 2004, 'Friends' was still on television. Since then, getting fired seems like child's play now that the TV landscape is littered with the likes of 'Hoarders,' 'I Didn't Know I Was Pregnant' and 'Jersey Shore.' With shows like these, it's clear that there is something much worse in life than getting fired! Also, considering the nation's unemployment rate is hovering at double-digit rates, seeing regular people getting fired isn't very fun to watch anymore. Instead, isn't more fun to see it happen to celebrities? Speaking of ...
5. Let's keep putting celebrities to the test.
Think about the job you are at -- day in and day out. Now think about Lady Gaga doing that job. Wouldn't that be nuts? 'The Apprentice' has been the only vehicle on television where we can take those otherwise "boring" tasks done by regular Joes we don't care about -- and subjecting them to the torture of the little person's life. Honestly, who doesn't love to hate on celebrities. They make oodles of money, they get endless cool stuff for free and they don't have to go through the 9-5 pains the rest of us do. That's the only real way 'The Apprentice' can keep on going at this rate.
What do you think -- should regular-flavor 'Apprentice' get fired for good?