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October 13, 2015

NBC to Take on 'American Idol' with 'The Voice of America'

by Chris Harnick, posted Dec 13th 2010 5:20PM
NBCWatch your back 'American Idol' -- NBC is coming for you.

The Peacock network is prepping 'The Voice of America,' a new singing talent competition to launch this spring. The show, based on the wildly popular Dutch series 'The Voice of Holland,' comes from reality guru Mark Burnett and international mogul John de Mol. According to the Live Feed, casting is underway.

"It's a bold move, it shows our confidence," Paul Telegedy, NBC's alternative chief, told the Live Feed about the show's production schedule. "But we've been busy fermenting a move into this genre for quite a few months. We've been at a state of DefCon 2."

Here's how the show works: A panel of four coaches, comprised of performing artists who have yet to be announced, sit in rotating chairs during the audition. Their backs are to the contestants -- they can't see them, only hear them. If one of the four coaches likes the singer, they press a button and the singer becomes one of their students and moves onto the next round. If two coaches like the same contestant, the contestant gets to pick which judge will become their coach. This way of judging puts emphasis only on the voice, not the "look" of the contestant.

Coaches will mentor their chosen contestants, with teams going against one another. Viewers will vote for the winner after live performances.

"Somebody will show up with all the right moves and look like a star, but their voice is only good, not great, and they don't get chosen," Burnett said. "You're dealing only with your sense of hearing -- do you believe this voice is worthy of your commitment? The coaches have skin in the game and will be a part of the careers of these young performers after the show."

Along with Mark Burnett Productions, producers include de Mol, known for 'Big Brother,' Warner Horizon, known for 'The Bachelor,' and Talpa Productions.

Tell us: Does this show's twist on the standard format intrigue you?

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Sven L.

Like so many people I didn´t thought this show could show something that we haven´t seen before in other talentshows. I was wrong...

It is all about real talent, musicians who have some experience, but never made it succesfully. The Dutch network that does air this show achieved huge ratings en revenues. Each friday 3 million ( over 40%)viewers watch.

Check out for yourself on youtube with tags: The Voice Of Holland, contestant Ben Saunders is super!

December 15 2010 at 6:39 PM Report abuse rate up rate down Reply

Mark Burnett has failed at all previous attempts to mimic the Idol format. Remember On The Lot?

His strength is clearly of the Survivor/Apprentice vein, with some success with single episode self contained game shows. However, with multi-night studio-based talent contests, he has yet to be successful.

December 15 2010 at 1:41 AM Report abuse rate up rate down Reply

I am Dutch and I've always hated talent shows but this one is actually great, follow it every week.

December 14 2010 at 2:20 PM Report abuse rate up rate down Reply

...And that is why NBC is the last place network.

December 14 2010 at 1:14 PM Report abuse rate up rate down Reply


December 13 2010 at 10:25 PM Report abuse rate up rate down Reply

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