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'The X Factor' Searches for Its Soda Sponsor

by Jean Bentley, posted Dec 13th 2010 1:00PM
Simon CowellBefore the voting begins on the U.S. version of 'The X Factor,' there's another very important decision to make -- Coke or Pepsi?

According to Deadline, the two soda companies are battling it out for a $50 million to $100 million sponsorship deal for Simon Cowell's new singing talent competition. The show is scheduled to debut in the fall of next year, and both Coca-Cola and Pepsi are extremely interested in landing the contract.

Coke was an early supporter of 'American Idol,' which paid off for the company -- the deal, which Pepsi passed on, cost just $10 million. One year remains on Coke's contract.

However, Deadline reports that Cowell himself thinks Pepsi is the way to go, noting that many people think "different sponsors would help 'The X Factor' brand itself a new identity on Fox in the U.S. market outside of 'Idol''s shadow."

Though the show has already gotten its first promo, no actual details about the series have been released. Several big names have been rumored as judges, including Nicole Scherzinger and Mariah Carey, but it's still all speculation at this point. The only thing we know for sure is that Cowell will be sitting at the judges' table in 2011.

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Richard Ott

I hope Pepsi Cola gets the sponcership deal, because
I drink Pepsi, for Coca Cola signed a deal with
The Simpsons, and after 22 yeara, I still hate that
cartoon series, and every other junky cartoon that
came out of it. Pepsi Cola should sign with X-Factor,
and if they do, I'll watch it starting in Fall, 2011.
If Coke signs a deal before them, eat my shorts, FOX.

December 13 2010 at 7:07 PM Report abuse rate up rate down Reply

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