Before the voting begins on the U.S. version of 'The X Factor,' there's another very important decision to make -- Coke or Pepsi?

According to Deadline, the two soda companies are battling it out for a $50 million to $100 million sponsorship deal for Simon Cowell's new singing talent competition. The show is scheduled to debut in the fall of next year, and both Coca-Cola and Pepsi are extremely interested in landing the contract.

Coke was an early supporter of 'American Idol,' which paid off for the company -- the deal, which Pepsi passed on, cost just $10 million. One year remains on Coke's contract.

However, Deadline reports that Cowell himself thinks Pepsi is the way to go, noting that many people think "different sponsors would help 'The X Factor' brand itself a new identity on Fox in the U.S. market outside of 'Idol''s shadow."

Though the show has already gotten its first promo, no actual details about the series have been released. Several big names have been rumored as judges, including Nicole Scherzinger and Mariah Carey, but it's still all speculation at this point. The only thing we know for sure is that Cowell will be sitting at the judges' table in 2011.