Will 'Sarah Palin's Alaska' return for season 2? According to PopEater's Rob Shuter, yes, if TLC has anything to say about it.

A TLC insider told Shuter that "3.066 million people turned in last week to see her episode with Kate Gosselin ... That is more people than are watching Bravo's 'Housewives' series or most other cable shows.

"For sure the network is doing everything it possibly can to convince Sarah to do another season, but at the end of the day, it looks like it will all come down to money.

Palin, who is reportedly making more than $250,000 per episode for the eight-week series, is no fool -- when the show debuted to over 4.96 million viewers, insiders told Shuter she began negotiating for a new deal immediately.

"Sarah knows to strike when the iron is hot and started talking about season 2 right after the show debuted to huge numbers," a friend of Palin told Shuter. "She knows that celebrities get millions of dollar for each episode of their shows and thinks she's worth it too. Jennifer Aniston took home millions from 'Friends' and in Sarah's eyes, she's no different."

Now before we get carried away, Palin must remember 'Friends' delivered way more than 4.96 million viewers a week. Still, she does have a point. One TV expert said that if Palin plays her cards right, it would not be impossible for her to get $1 million an episode for a second season.