Sam Champion Wears Rainbow Wig, Immediately Regrets it on 'GMA' (VIDEO)

During a promotion for the 'Good Morning America' (weekdays, 7AM ET on ABC) Warm Coats & Warm Hearts coat drive, weatherman Sam Champion makes a highly questionable fashion choice by wearing a rainbow wig. But then, he seems to regret it and can't wait to get off camera.

"So, I'm just going to keep this shot up for a while," said Robin Roberts, making sure the camera lingers on Champion for a few moments longer.

Eventually, Champion is talked into wearing a red, rubber nose, which he does so briefly. Then, he begs Roberts to cut away. "Okay, Robin. Back to you, Robin. Robin?!" he said.