During a debate on 'The Factor' (weekdays, 8 PM ET on Fox News) about whether or not politicians are heeding Barack Obama's call for civility, Bill O'Reilly managed to slam both of Fox News's cable news rivals.

"MSNBC makes a living out of making personal attacks," O'Reilly opined. "That's what the network does ... that's why it beats CNN."

"CNN is so boring, when they open their mouths dust comes out," he continued. "So (MSNBC) said 'you know, we can beat them. We're not as good at covering the news' -- MSNBC will never be as good as CNN at covering the news -- 'so we'll attack people. We'll be the World Wrestling Federation.' So that's what they did."

Allow us to tweak that anology, Bill. The way we see it, Fox News is the WWF, whereas MSNBC is more like an upstart wrestling federation -- say the WCW -- trying to match the WWF's superior ratings by ratcheting up their own outrageousness. Clearly, the only way this can end is some sort of intra-network steel-cage match.