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Wrigley and G.M. Pull Ads From 'Skins'

by Catherine Lawson, posted Jan 24th 2011 8:40AM
'Skins'The controversy surrounding MTV's teen drama 'Skins' shows no signs of abating. After the Parents Television Council (PTC) targeted advertisers last week, Taco Bell pulled its ads from the show, saying it was not a good fit for the company. Now, more advertisers are following suit.

According to The Wrap, G.M. pulled its ads from 'Skins' Friday, but despite placing the series on its "do not buy" list, advertisements for the Chevy Volt were apparently aired by mistake. A G.M. spokesman said the company's products would not appear on the series in future.

The third major advertiser to withdraw from the series, Wrigley, said that it decided to suspend advertising during the show "as it is never our intent to endorse content that could offend our consumers." The company said previous ads during 'Skins' were part of a broader advertising plan with MTV.

The PTC declared its intention to target advertisers last week in a statement from its president, Tim Winter: "Every single advertiser who sponsored the premiere episode of 'Skins' is not only endorsing but glorifying teen drug and alcohol abuse, not to mention a plethora of baseless sexual content. The following companies and brand names can rest assured that they will be hearing from PTC about their decision to sponsor the program."

The PTC went on to name several companies and brands, including Schick Hydro, H&R Block, L'Oréal, Subway, Foot Locker, Orbit chewing gum and Extra chewing gum.

H&R Block quickly issued a statement distancing itself from 'Skins.' According to The Hollywood Reporter, the company acted swiftly after one of its ads ran during the show. "H&R Block is not an advertiser of the show," the statement read. "One ad ran by mistake as part of a rotation. Once we learned this, we immediately took steps to ensure it didn't happen again."

MTV said it was having ongoing discussions with advertisers. A spokesman for the network said, "We know that not every show works for every advertiser. That said, we are confident that 'Skins' will continue to connect with the audience it was created for and that advertisers will take advantage of the opportunity to reach them."

'Skins' airs Mondays, 10PM ET on MTV.

Watch the first episode here:

Tags: Skins Ep. 101: Tony, MTV

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Nerdfighter what morals are you talking about? Enlighten all of us while we waste our time reading of your confusion. Don't be part of the problem, be part of the solution!

January 25 2011 at 11:38 AM Report abuse -1 rate up rate down Reply
1 reply to missile11962's comment

I'm just trying to say that people tend to run away from subjects like sex and drugs instead of trying to talk about it. The more you hide your kids from it, the more curious they're going to be about it. Your kids should be about to talk to you without you avoiding questions about sex (and I'm not trying to single you out, but many parents), and maybe you don't want your kid watching this, but they're going to find out about it sooner or later and if parents talked to their kids about it, then their kids might feel they could trust them more when they have questions.
If people are uncomfortable with letting their younger kids watch this I understand, but this show isn't targeted at them, but older teenagers who know about those things anyway. It's not child porn, they haven't shown a guy's penis or had the camera between the girl's legs, but a show with a good plot and amazing characters who just happen to have and like sex and do drugs, like most of this generation.

January 25 2011 at 7:44 PM Report abuse +1 rate up rate down Reply

These things happen, they get it from real life. Teens wont learn unless we inform them. if we make it sound like a bad thing, they will just want to do it because its 'forbbiden'

January 25 2011 at 6:43 AM Report abuse rate up rate down Reply

Please watch 'Skins' UK (broadcast on E4) before judging the show. It is not for minors. It is not high art. It is a scripted drama about fictional characters. Many commentators have not seen past the first episode. Advertisers are on the controversy band wagon being pulled by lobbyists and misinformed commentators.

January 24 2011 at 8:14 PM Report abuse +1 rate up rate down Reply
2 replies to Billy's comment

Here's a statement from 'Skins'' creator:

"In the UK, viewers and commentators very quickly realized that although there are some sensational aspects to the show, Skins is actually a very serious attempt to get to the roots of young people's lives. It deals with relationships, parents, death, illness, mental health issues, the consequences of drug use and sexual activity. It is just that these are characterized from the point of view of the many young people who write the show and has a very straightforward approach to their experiences; it tries to tell the truth. Sometimes that truth can be a little painful to adults and parents.

Consequences do flow from incorrect or selfish behavior but in the show, these are shown to be unexpected, hard to predict, and more to do with the loss of friendship than anything else, which in any context, is a disastrous outcome."


January 24 2011 at 8:40 PM Report abuse rate up rate down Reply

I have. :/

January 25 2011 at 6:45 AM Report abuse rate up rate down Reply

The producers and marketers behind "Skins" are brilliantly exploiting the lesson that the morality police -- the Parents Television Council, Donald Wildmon's Family Research Council, Focus on the Family, Pat Robertson and all the rest -- never, ever learn. I've watched "Skins." It's not that good, the plots are predictable and the acting is embarrassingly bad. If the morality police had just ignored "Skins," it would have died in obscurity. But no! Just as happened 20 years ago with Martin Scorsese's dirge of a movie "The Last Temptation of Christ," the self-appointed guardians of taste have created a goldmine of free publicity for "Skins." What the pom-pious proselytizers have never understood is that this is America, the land of the free -- and Americans will rally to the side of anything that someone wants to keep away from them, no matter how substandard it is. The best sales slogen there is is "This is what 'THEY' don't want you to see" -- or, in the old days, "Banned in Boston." It's for sure that, no matter how cheesy and low-brow it is, "Skins" will now gain two advertisers for every one it loses, and what would have been a ratings disaster for MTV will end up being a rousing success. As any advertising salesman knows, the allure of "forbidden fruit" trumps quality -- or lack of it -- every time.

January 24 2011 at 6:27 PM Report abuse +1 rate up rate down Reply

I am very happy that several sponsers have removed themselves from supporting MTV with it's show skins!! I can't stand most americans with their open minded thinking even if what thoughts they have in their tiny minds look like child pornography. MTV should stick to showing video's; oh wait they no longer show video's just crappy shows for rotten, spoiled, and dirty american kids that have no idea what is moral, or considered clean entertainment. They should bring back corporal punishment for adults, and children in the US!!

January 24 2011 at 5:30 PM Report abuse -1 rate up rate down Reply
1 reply to rscott3518's comment

I take it that your NOT American, Where are you from? Where ever that is, you should go and hide under a rock cause thats obviosly where you crawled out from.

January 24 2011 at 6:23 PM Report abuse rate up rate down Reply
Tim Tucker

More political correctness at work. Maybe if modern parents would spend more time at home and less time at the country club, they would know what their children were doing and be aware that if a kid has reached the age of ten, he/she has already been steeped in sexualization, violence, deceit and a plethora of other wrongs that continue to endure in this country. Do they so quickly forget what they acted like as teens? Is there any teen boy whose first priority is not to get laid? Get a reality check going, people, before "they" begin passing laws telling us how to move, what to eat, etc. --- oops, they already do. Get a grip and stop worrying about this program. Maybe you should watch so you can speak to your child from a position of intelligence, rather than naivete on what they are doing in their lives.

January 24 2011 at 5:04 PM Report abuse -1 rate up rate down Reply

this show does not bother me as much as the message that "Teen Mom" is sending to teenagers. Obviously, an opportunity to be heard about a show on the same network. "Focusing" on the entire picture.

January 24 2011 at 5:04 PM Report abuse +1 rate up rate down Reply

Another reason I'm opposed to taking this show off the air is that there are so many shows for pre-schoolers, so many shows for pre-teens, so many shows aimed for adults, yet you want to take away one show that's aimed toward teens just because you disagree with some of the morals?

January 24 2011 at 4:06 PM Report abuse -1 rate up rate down Reply
1 reply to nerdfighter:)'s comment

look nerdfighter what happen its that people dont like to deal with reality thats why I can tell they dont agreed with this show because for them is terrifying that their kids will start doing that but they dont realize that because this actions they are just tempting them with telling them not to watch the program btw I saw all the other post and replies and you really got a point there

January 24 2011 at 4:18 PM Report abuse -1 rate up rate down Reply

Ok here it is. I have a teenager. We have communication which in todays society is lacking in alot of homes. We talk about whats on tv and the reality of it. We talk about whether or not its right to do those things that is on there and what she should do or shouldnt do. I have raised her with the right values, morals, and am watching who she is friends with, talks on her phone with and where she goes. I check up on her when not in the house. Sure she could lie to me on where she is or what she is doing but I believe that if you raise your child right, be active in there life, talk to them on their level and help them to understand it will go alot further than not. We as parents cant be everywhere and watch every little thing our children do and say but we can raise them right and hope that when faced with that issue they will choose correctly. If they fall, pick them up discuss why its wrong what happened if you can and go on. I was brought up that way and have not been arrested ever, dont do drugs, or alcohol, and can count on one hand the number of tickets ive ever gotten. Now, some of you will tear apart what ive said but its working well so far so I dont believe im that far off the mark. Oh and Im a single mother raising my child on my own with very little help. It can be done, if you believe and remember how to reach your kids,

January 24 2011 at 3:49 PM Report abuse +4 rate up rate down Reply
Daniel Chavez Moran

Censorship is never the answer; education is. The PTC needs to worry about their own kids rather than waste their time trying to tell others how they should live.

January 24 2011 at 3:41 PM Report abuse +1 rate up rate down Reply
1 reply to Daniel Chavez Moran's comment

It is when it applies to children. What country do you live in? We have created laws that deal with peoples effects on children. Where is innocence these days?

January 24 2011 at 7:58 PM Report abuse rate up rate down Reply
1 reply to Harleygent's comment

But this show isn't aimed toward children, it's aimed toward older teenagers. That's why it has a higher rating; it doesn't need to be banned or canceled just because people don't understand ratings and advisories.

January 25 2011 at 8:02 PM Report abuse +1 rate up rate down

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