Wrigley and G.M. Pull Ads From 'Skins'
The controversy surrounding MTV's teen drama 'Skins' shows no signs of abating. After the Parents Television Council (PTC) targeted advertisers last week, Taco Bell pulled its ads from the show, saying it was not a good fit for the company. Now, more advertisers are following suit.According to The Wrap, G.M. pulled its ads from 'Skins' Friday, but despite placing the series on its "do not buy" list, advertisements for the Chevy Volt were apparently aired by mistake. A G.M. spokesman said the company's products would not appear on the series in future.
The third major advertiser to withdraw from the series, Wrigley, said that it decided to suspend advertising during the show "as it is never our intent to endorse content that could offend our consumers." The company said previous ads during 'Skins' were part of a broader advertising plan with MTV.
The PTC declared its intention to target advertisers last week in a statement from its president, Tim Winter: "Every single advertiser who sponsored the premiere episode of 'Skins' is not only endorsing but glorifying teen drug and alcohol abuse, not to mention a plethora of baseless sexual content. The following companies and brand names can rest assured that they will be hearing from PTC about their decision to sponsor the program."
The PTC went on to name several companies and brands, including Schick Hydro, H&R Block, L'Oréal, Subway, Foot Locker, Orbit chewing gum and Extra chewing gum.
H&R Block quickly issued a statement distancing itself from 'Skins.' According to The Hollywood Reporter, the company acted swiftly after one of its ads ran during the show. "H&R Block is not an advertiser of the show," the statement read. "One ad ran by mistake as part of a rotation. Once we learned this, we immediately took steps to ensure it didn't happen again."
MTV said it was having ongoing discussions with advertisers. A spokesman for the network said, "We know that not every show works for every advertiser. That said, we are confident that 'Skins' will continue to connect with the audience it was created for and that advertisers will take advantage of the opportunity to reach them."
'Skins' airs Mondays, 10PM ET on MTV.
Watch the first episode here:
Skins
Tags: Skins Ep. 101: Tony, MTV

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