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October 7, 2015

Best and Worst Super Bowl Commercials 2011

by Nick Zaino, posted Feb 6th 2011 11:35PM
Darth Vader for Volkswagen Super Bowl spotThere is a contingent of fans that watches the Super Bowl and takes a bathroom break during the game so they don't miss the commercials.

There is something at stake here for the companies who invested an enormous amount of money to buy time. A good spot can keep people talking for weeks or help launch a lasting campaign.

Here is out list of the best, the worst and the indifferent of this year's Super Bowl spots, from the standpoint of pure entertainment. Volkswagen is the biggest winner, and Pepsi and Doritos peppered the Super Bowl with hit or miss adds.

Tell us what you think!


Volkswagen: The Force
Starting with a kid in a Darth Vader costume is almost cheating. You'd have to be kind of heartless not to smile at that. It would be like heckling kittens. You knew eventually The Force would work for the kid, but the reveal is still funny.

Bridgestone - Reply All
Fun gag, and relatable. This might be the funny one people talk about this week.

Careerbuilder.com - Parking Lot
More monkeys from Careerbuilder.com, the idea being once again how frustrating it is to work with idiots. An easy concept for which to have sympathy.

Doritos: Best Part
Creepy funny is always good. And the guy addicted to Doritos cheese dust is definitely creepy.

Pepsi MAX - First Date
Best of the Pepsi MAX commercials. Quick to the punchline, funny ending.

Pepsi MAX - Love Hurts
A lot of short gags in this one help make it funny. The actors are also good.

Teleflora - Help Me Faith
When you have one joke, get to it and get out. This one didn't go over the top.

Best Buy - Ozzy vs. Bieber
Ozzy and Bieber were amusing. "What's a Bieber?" was a good line. Bieber had to be in the mix somewhere today, he's everywhere else.

Cars.com - Go First
Solid ad. Another one with a good string of gags, although distracting from the point of the product.

CarMax - Kid In A Candy Store
This is another one people might talk about. Clever enough premise, visuals will help.

Coca Cola - Borders
Cheesy, but always good to see a wordless concept pulled off well.

Bridgestone - Carma
Loved this one. Animals are hit and miss, but this was cute. It helps if you have a good, short story to tell.

Chrysler - Imported From Detroit
An inspiring sentiment about Detroit with one of its biggest stars, Eminem. Hopefully Detroit isn't counting on Chrysler to bring it back. Much better than the other Eminem commercial, for Brisk.

LivingSocial.com - It'll Change Your Life
Not sure this is the change people are looking for from LivingSocial.com, but it's amusing.

Coca Cola - Siege
Animation is pretty impressive. World of Warcraft fans might enjoy this. A nice change of pace from polar bears.


GoDaddy.com: The Contract
Can we please be rid of these? There is a school of thought that says advertising doesn't have to be good or pleasing - if it's memorable, and you remember the product, you can hate the ad. GoDaddy.com is the leading practitioner of this philosophy.

KIA - One Epic Ride
Apparently, moguls, sea gods, aliens, and ancient civilizations don't have $14,000 to buy their own Kia. No one is buying "an epic ride."

Chevy - Cruze Eco Misunderstanding
Old people are funny! Sometimes they can't hear!

E-Trade - Tailor
The babies ads have been remarkably consistent. The streak ends here.

Stella Artois - Crying Jean
Adrien Brody is an Oscar winner. Now he croons for beer commercials. That is sad enough to make me want to drink.

Pepsi MAX - Torpedo Cooler
A Pepsi MAX to the groin? Doesn't make me thirsty, or make me laugh.

Doritos - Pug Attack
Who thought the Pug was in danger? Hands. No one? Who went to the kitchen for something other than Doritos during this spot? Hands. Smarter choice.

Mars - Snickers
Continuation of the diva theme. Doesn't outdo the Betty White/Abe Vigoda spot from last year.

Salesforce - Chatter.com
Kind of confused as to what the product is. Not curious to find out, even if it turns the fat thin, builds buildings, and brokers peace between political factions.

Lipton Brisk - Eminem
A lot of people will probable like this one. Eminem and tea aren't really a great match. Chrysler used Eminem much better.

Budweiser - Wild West
Peter Stormare stars in this centerpiece of the Bud campaign. Disappointing after having seen this spot hyped.


HomeAway.com - Smush
This has the scale and length of a big Super Bowl ad, and "test baby" is funny. But it's hard to get excited about the possibility of cheaper hotels when there are a ton of sites doing this already. Not sure why HomeAway.com would be better from this ad.

Mercedes-Benz - Welcome
One of the longer spots, this one will be interesting to Mercedes aficionados for the variety of models. Diddy doesn't get to do much. If you're not already a fan of the vehicle, this is kind of a big shrug.

Skechers - Kim KArdashian: Hello Skechers
This one will get a lot of attention for Kardashian. What you think of this commercial pretty much depends on how much you like watching her.

Doritos - House Sitting
Amusing reveal - grandpa is funny. Still not terribly memorable.

Audi - Prison Break
Making fun of rich people with a cameo by Kenny G. This is where most of America imagines Bernie Madoff has been assigned. Not bad, but again, not terribly memorable.

Motorola - Empower the People
No one is using a Xoom to create a better world. Hope we can avoid the future where everyone wears white running suits.

What do you think were the best and worst Super Bowl 2011 commercials?

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Sorry everybody, the Darth Vader/VW Passat commercial was the BEST!!!!

February 15 2011 at 3:40 AM Report abuse rate up rate down Reply
Ellen Brown

Doritos Best Part one of the best ones ever.

February 14 2011 at 8:27 PM Report abuse rate up rate down Reply
Byrnes Consulting

Learn from the best Super Bowl ad

Of all the commercials during this year’s Super Bowl, one stood above the rest. Read which one won and learn 6 lessons from it that can help your business!

Share your vote for best commercial and why you think it took home the trophy!

Mike Byrnes, President, Byrnes Consulting, LLC
► Follow at http://twitter.com/ByrnesConsultin

February 11 2011 at 8:31 PM Report abuse rate up rate down Reply

Check out this list of top 5 Superbowl XLV commercials. http://bit.ly/fZaCS1

February 10 2011 at 2:59 PM Report abuse rate up rate down Reply

I'm glad there is a place to watch all super bowl ads together...but the writer of this article obviously knows nothing about bad ads...His worst category are ok ads..they don't make me wish I could unsee what I just saw...he must be new in the field...I hope for his sake...

February 09 2011 at 12:57 PM Report abuse rate up rate down Reply

R they crazy!! lol. I personally thought that "Bridgestone: Carma" was the best. And Eminems Brisk Iced Tea was more appealing than his Chrystler commercial. I would probably rearrange this list a little bit.......

February 09 2011 at 11:18 AM Report abuse rate up rate down Reply
Patrick Campbell

The Doritos Pug commercial was hilarious. Maybe it's just because I own a pug that acts exactly like that when he sees food, but I thought it was clever and funny. It was nothing groundbreaking, but it was much better than some of the other commercials that they showed this year.

February 07 2011 at 11:48 PM Report abuse rate up rate down Reply

The Teleflora one with Faith Hill and the Pepsi Max one with the guy wanting to sleep with his date were hysterical. I am still trying to understand the Bridgestone one, not even sure what it was advertising but it sure was dumb.

February 07 2011 at 3:36 PM Report abuse rate up rate down Reply

I personally liked the Chevy truck one where everytime it pulled into the driveway, honking and flashing its lights, it meant Tommy was in trouble! The ending was great: "I didnt know this town even had a volcano!"

February 07 2011 at 2:43 PM Report abuse rate up rate down Reply

The Detroit Eminem Chrysler ad was terrible, for one, it missed the point of selling the car, secondly, I don't care how much Eminem likes Detroit, he would not be driving a Chrysler. Also the Kia ad, while visually interesting, no one would possibly go through that much effort to get a Kia.

February 07 2011 at 2:11 PM Report abuse rate up rate down Reply
1 reply to ribby08's comment
Mat Hill

Sorry, this was one of the best ads EVER filmed.

And yes, Eminem would drive a Chrysler, such as a 300 (but not the 200).

February 08 2011 at 6:42 PM Report abuse rate up rate down Reply

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